Digital Accounts Manager (Arabic Repertoire)

at  Sony Music Careers Asia Middle East

The Digital Accounts Manager – Arabic Repertoire focuses on maximizing revenues for our Arabic catalogue and frontline music across all licensed digital audio and videoservices and platforms. The role requires a passion and deep knowledge of all genres and styles of Arabic music. You will have experience working within regional music and have a taste for new trends, talents as well technology, whilst able to keep a keen eye on market performance and drive new digital platform promotions for our releases. You will work at the intersection of music and technology, to optimize music releases for some of the most inspiring artists in the Arab World, from talented rising stars to the most streamed & influential pan Arab talents.
You will develop and run compelling value propositions working closely with the domestic music and marketing team to pitch songs and promotional campaigns. You will be tenacious in driving awareness of our music across our digital service providers as well as wider digital network, prior, during and after release to grow streams, market share, and partner relationships. You will curate owned audio and video playlists, pitch promotional ideas to artists and platforms, and have a keen eye on cultural trends within the Arabic music space including podcasts, Vlogs and other digital content opportunities. You will also have an analytical mindset, as the role will be responsible for unearthing actionable insights from music performance and consumption, to enable smarter decision making and activities across the group.

• Constantly champion our domestic artists and music to digital partners, through regular pitching of new releases and promotions
• Own release performance, negotiate and influence DSPs and wider teams to plan and run impactful campaigns to maximize streams and audience exposure for our artists. Understand each partner platform functionalities and creatively leverage them to increase market share
• Collaborate with the domestic music and marketing team and our artists to set innovative promotional and streaming plans.
• Track Arabic music performance and charts, pushing for increased inclusions, positions and retention while developing and strengthening partnerships with audio and video platforms
• Proactivly analyse and extract meaningful and actionable insights from a range of data sources to build meaningful value propositions with partners and support decision making
• Grow our domestic music audio and video playlists’ audience, followers and streams, including but not limited to Youtube, Spotify, Apple Music, Anghami, through daily and weekly curation and optimization