Digital Accounts Manager

at  Cumulus Media

The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
Cumulus Media | Atlanta currently features New Country 101.5, Q99.7, The OG and 99X. At Cumulus Atlanta, we strive to hire passionate, driven, resourceful, problem solvers who can drive the evolving, diverse culture of the Power of Radio and Digital Marketing/Advertising to success!

Cumulus Media | Atlanta is looking for an energetic, outgoing Digital Accounts Manager to develop and execute amazing digital marketing client campaigns across Websites, Social, E-Mail, Online Radio, and Mobile platforms via programmatic and owned and operated properties. The ideal Digital Accounts Manager will be directly responsible for executing best-in-class digital marketing campaigns behind the scenes and supporting our team of Account Executives to understand the results. Additionally, you will also provide ongoing performance-based digital strategy, sales support, campaign management, and assistance in presenting multi-channel, tactical digital solutions that include:

• Performance Digital Marketing
• Audio Streaming
• Podcast Advertising
• Display Advertising
• Programmatic Strategies
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
• Paid Search Engine Marketing
• Email Marketing

Key Responsibilities:

• Works closely with the Digital Director, their agency and local clients to deliver the full view of the client relationship and management of all post-sale tasks, needs and opportunities including but not limited to kick off calls, campaign optimization, setup and management, reporting, client communication, graphic design and creative oversight.
• Manage the organization, process, and delivery of digital campaigns, ensuring they are executed on time, within budget, and to the highest standard.
• Collaborate with internal teams to develop creative strategies and innovative solutions that meet client needs and goals – raise awareness around high-risk campaigns and/or high-profile clients, up-sells opportunities leveraging historical data and insights.
• Monitor campaign performance and provide regular reports to clients, highlighting successes and areas for improvement.
• Analyze and translate campaign performance metrics, providing insights and recommendations for optimization and improvement to meet client goals.
• Oversee ongoing internal reporting and account trackers in order to provide ongoing details about account health, project timelines, growth opportunities, monthly billing, etc.
• Support strategic agency projects as needed (like onboarding a new platform, researching new products/partners, or setting up new offerings in our planning tools)
• Stay up to date with industry trends and best practices, sharing insights and knowledge with clients and internal teams.

Job Requirements:

QUALIFICATIONS

• Bachelor’s degree in marketing, advertising, or related field preferred
• 2+ years of digital marketing/advertising account management responsibilities required; direct industry or advertising agency experience highly preferred.
• Self-starter with a desire to take their passion for design and knowledge of emerging digital trends and apply it to serve the needs of our radio station brands clients.

EXPERIENCE

Not Specified

Cumulus Media | Atlanta is looking for an energetic, outgoing Digital Accounts Manager to develop and execute amazing digital marketing client campaigns across Websites, Social, E-Mail, Online Radio, and Mobile platforms via programmatic and owned and operated properties. The ideal Digital Accounts Manager will be directly responsible for executing best-in-class digital marketing campaigns behind the scenes and supporting our team of Account Executives to understand the results. Additionally, you will also provide ongoing performance-based digital strategy, sales support, campaign management, and assistance in presenting multi-channel, tactical digital solutions that include:

• Performance Digital Marketing
• Audio Streaming
• Podcast Advertising
• Display Advertising
• Programmatic Strategies
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
• Paid Search Engine Marketing
• Email Marketin

Key Responsibilities:

• Works closely with the Digital Director, their agency and local clients to deliver the full view of the client relationship and management of all post-sale tasks, needs and opportunities including but not limited to kick off calls, campaign optimization, setup and management, reporting, client communication, graphic design and creative oversight.
• Manage the organization, process, and delivery of digital campaigns, ensuring they are executed on time, within budget, and to the highest standard.
• Collaborate with internal teams to develop creative strategies and innovative solutions that meet client needs and goals – raise awareness around high-risk campaigns and/or high-profile clients, up-sells opportunities leveraging historical data and insights.
• Monitor campaign performance and provide regular reports to clients, highlighting successes and areas for improvement.
• Analyze and translate campaign performance metrics, providing insights and recommendations for optimization and improvement to meet client goals.
• Oversee ongoing internal reporting and account trackers in order to provide ongoing details about account health, project timelines, growth opportunities, monthly billing, etc.
• Support strategic agency projects as needed (like onboarding a new platform, researching new products/partners, or setting up new offerings in our planning tools)
• Stay up to date with industry trends and best practices, sharing insights and knowledge with clients and internal teams