Digital Advertising Specialist (Go Auto Corporate (HQ)

at  Go Auto

Job Description:
Are you a digital advertising dynamo? Join Go Auto, Canada’s largest automotive dealer group, as a Specialist, DigAds, and become part of our fast-growing digital advertising team. We’re on the hunt for a talented media buyer who loves creating, managing, analyzing, and reporting on digital advertising campaigns across multiple channels for our dealerships nationwide. This is a Hybrid Position, enjoy the flexibility of working in office and in the comfort of your own home!
At Go Auto, we’re not just about selling cars; we’re passionate about staying ahead of the curve and making a real impact in the automotive industry. We’re building a team of driven minds who are ready to unleash their creativity, work hard, and drive results.

As a Specialist, DigAds, you’ll have the exciting opportunity to:

• Execute digital advertising strategies that align with our business goals and objectives.
• Improve and scale digital ad campaigns to maximize their impact.

• Analyze and report on campaign performance, providing valuable insights for continuous improvement.

  To excel in this role, you should bring:

• The ability to analyze data and use it to inform decision-making and optimize campaign performance.

• Knowledge of industry trends and best practices in digital advertising.
• A proactive mindset, always on the lookout for opportunities to innovate and improve.
• Strong problem-solving skills and the ability to think critically.
• Proficiency in data analysis, with the capability to interpret and utilize data for campaign enhancements.
• Familiarity with setting up and managing tags, triggers, and variables in Google Tag Manager.
• The ability to translate Google Analytics data into actionable insights for campaign optimization.
• Proven experience in executing and optimizing digital advertising strategies.
• Experience with A/B testing ad creative and copy.
• Excellent communication skills for effective reporting and collaboration within the team.
• Awareness of current industry trends and emerging digital advertising tactics.

But wait, there’s more! Here’s what’s in it for you:

• A Supportive Culture – We value your expertise and recognize the value you bring. Join our team and enjoy a collaborative and inclusive work environment where your ideas are heard and appreciated.
• Competitive Compensation – We appreciate the dedication it took to get to where you are and we offer a competitive salary that reflects your hard work and accomplishments.
• Professional Development – We’re committed to your growth and development as a professional. As a Data Scientist at Go Auto, you’ll have access to ongoing training and opportunities to expand your skill set.
• Work-Life Balance – We understand that achieving balance is crucial for success. With generous vacation time, you’ll have the opportunity to recharge and enjoy your personal life.
• Comprehensive Benefits – Your well-being is important to us. We offer comprehensive benefits, including health care, dental coverage, and a health spending account to support your overall well-being.
• Making an Impact – We believe in making a positive difference in our community. Each year, we contribute to causes such as the Kids with Cancer Society and Go Auto Fuels the Schools. Join us and be part of our giving back initiatives.
• Career Growth – We’re invested in your long-term success. At Go Auto, you’ll have ample opportunities for career growth and advancement, allowing you to reach new heights in your professional journey.

At Go Auto, we foster a collaborative and energetic work environment where your talent is valued, and your hard work pays off. Join us as we shape the future of digital advertising in the automotive industry! Apply now and let your creativity shine as part of our dynamic team

• The ability to analyze data and use it to inform decision-making and optimize campaign performance.
• Knowledge of industry trends and best practices in digital advertising.
• A proactive mindset, always on the lookout for opportunities to innovate and improve.
• Strong problem-solving skills and the ability to think critically.
• Proficiency in data analysis, with the capability to interpret and utilize data for campaign enhancements.
• Familiarity with setting up and managing tags, triggers, and variables in Google Tag Manager.
• The ability to translate Google Analytics data into actionable insights for campaign optimization.
• Proven experience in executing and optimizing digital advertising strategies.
• Experience with A/B testing ad creative and copy.
• Excellent communication skills for effective reporting and collaboration within the team.
• Awareness of current industry trends and emerging digital advertising tactics