Digital Analyst

at  Dojotech

CREATING A MORE DIVERSE, EQUITABLE AND INCLUSIVE DOJO

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo.
We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.
We see a future where data powers decision-making across the business and underlies how Dojo understands and impacts the world. To that end, we are growing our marketing data capabilities and we are looking for a talented individual who can bring expertise in Technology and commercial acumen, and work alongside other experts in both domains to scale our processes and make smarter decisions.
The role:
We are looking for an experienced Implementation Analyst to help improve our online presence through effective data enablement. Your expertise will enable implementing advanced analytics solutions, refining tracking mechanisms, and ensuring seamless integration across our marketing platforms. The role will report to our Lead Marketing Analyst and collaborate closely with cross-functional and cross-tribe experts from marketing, consumer, data engineering and CRM.

ESSENTIAL SKILLS:

• Proficient in SQL and Google BigQuery (or equivalent)
• Extensive experience with Google Tag Manager, GA4, and CDPs like Segment or Rudderstack.
• Experience with digital marketing and advertising platforms, including Meta Ads, Google Ads, and LinkedIn Ads.
• Deep knowledge of technologies used for reverse ETL and ad performance optimisation, including conversion APIs, pixels, enhanced conversions, and PII-based customer lists.
• Understanding of consent management platforms and cookie compliance.
• Proficient in data visualisation and reporting tools like Looker (or equivalent: Tableau, PowerBI, Thoughtspot Superset…)

Analytics Implementation: Lead the setup, configuration, and maintenance of analytics and tracking systems using Rudderstack, Salesforce, Google Tag Manager, GA4, ensuring scalable data collection methods are implemented.
Tagging & Digital Measurement: Define and implement tagging strategies to measure and optimise digital marketing effectiveness. Implement conversion APIs, pixels, JS-based tags, and consent management platforms while ensuring compliance with data privacy laws.
Reporting & Monitoring: Develop and maintain dashboards and reports in Looker to provide insights into marketing performance, customer behaviour, and digital engagement.
MarTech Thought Leader: Staying informed about industry topics like third-party cookie deprecation. Utilise your expertise in MarTech to support the commercial objectives of the marketing team.
Stakeholder management: Proactive communication, collaboration, and relationship-building to ensure alignment and drive project success.