Digital Analyst

at  MECCA Brands Pty Ltd

At MECCA, our strategic priority is on innovation and digital acceleration to enable the best possible shopping experience for our customers. As we pivot towards becoming a digital-first business, we are looking for specialists at the top of their disciplines to help us develop new and more agile ways of working as we become leaders in digital innovation.
The Role You Could Play:
As a Digital Analyst, you will use web analytics tools to identify opportunities to uncover insights and opportunities across our digital platforms and merchandising, customer experience and marketing campaigns. You will also be responsible for setting up and maintaining tracking to deliver insights to the business and support the broader team to review and analyse campaign performance against KPIs.
As part of the Digital Analytics team, you will work in an agile environment and will deeply understand the power of data to generate quality customer insights through Tableau report building to manage information, identify trends and make decisions. As a key member of the team, you will be working on a variety of analytical challenges in support of complete omnichannel customer experience.

Your key responsibilities will include:

• Deliver analysis to provide valuable customer insights and opportunities
• Monitor performance against digital targets
• Data governance & platform ownership

What You Will Bring:
You will have previous experience in digital analytics, preferably within the e-Commerce or retail space and be competent in web analytics tools, preferably Google Analytics. You will be passionate about delivering comprehensive, compelling and actionable insights to a variety of teams across the business to assist in decision making.

You will also be able to demonstrate the following:

• Highly experienced and competent in web analytics tools, preferably Google Analytics
• Experience in using Tag Management tools (preferably Google Tag Manager)
• Experience in delivering and continually improving performance dashboards using tools such as Looker Studio and Tableau
• Experience in data mining using SQL across platforms such as Big Query, Snowflake and other data platforms will be highly regarded
• Experience in using qualitative research tools will be highly regarded
• Experience working in an agile environment will be highly regarded

This role will suit someone with a proactive approach to developing new ideas, improvements and solutions with strong problem-solving skills and a high attention to detail. As well as the ability to multitask effectively, manage timelines, meet deadlines and succeed in an entrepreneurial environment.
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Quarterly product allowance
• Unlimited 40% discount

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

• Deliver analysis to provide valuable customer insights and opportunities
• Monitor performance against digital targets
• Data governance & platform ownershi