Digital Analytics Manager, Business Insights
at McDonalds
Toronto, ON, Canada -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 18 Sep, 2024 | Not Specified | 19 Jun, 2024 | 5 year(s) or above | Alteryx,Powerpoint,Marketing Analytics,Tableau,Computer Science,Economics,Microsoft Excel,Power Bi,Sql,Adobe Analytics | No | No |
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Description:
Company Description:
At McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.
Job Description:
Position title: Digital Analytics Manager, Business Insights
Department: Strategy & Insights
Position band: Manager
Reports to: Business Insights Senior Manager-Digital Analytics
Type of position: Full-time, permanent
Qualifications:
- University Degree in Business, Computer Science, Economics, Marketing or a related field
- 5+ years experience in marketing analytics, digital product, or business intelligence type role
- Advanced skills in Microsoft Excel, PowerPoint, and SQL
- Deep knowledge of digital and marketing analytics techniques and best practices
- Experience with digital analytics tools (Adobe Analytics, Amplitude) and CDPs(mParticle)
- Experience with BI platforms and data visualization tools (Tableau, Power BI, Alteryx, etc)
- Strong communicator and data storyteller, able to explain complex analytics in a clear and compelling format
- Self-starter and organized, able to manage multiple projects simultaneously in a deadline driven environmen
Responsibilities:
JOB RESPONSIBILITIES
- Partner with internal clients to understand business priorities and translate needs into analytics project requirements.
- Collaborate with marketing and technology teams to provide actionable insights and predictive models that guide strategic decision making and drive results.
- Lead the development of relevant analysis with our 3rd party analytics partner (3-4 analytics resources) to deliver insights, analysis and relevant use cases to advance the digital portfolio.
- Co-ordinate with global data science teams and external partners to design and deliver customer centric analytics products and solutions.
- Leverage clickstream data and advanced analytical techniques to develop strong understanding of digital customer segments and trends
- Prepare and present monthly and quarterly reports to update leadership and decision makers on strategy performance and results.
- Support data governance initiatives, including documenting technical and business definitions of KPIs and data sources used in strategic plans and performance reporting
- Promote McDonald’s core values including a commitment to safe, respectful, and inclusive workplaces.
Qualifications:
- University Degree in Business, Computer Science, Economics, Marketing or a related field
- 5+ years experience in marketing analytics, digital product, or business intelligence type role
- Advanced skills in Microsoft Excel, PowerPoint, and SQL
- Deep knowledge of digital and marketing analytics techniques and best practices
- Experience with digital analytics tools (Adobe Analytics, Amplitude) and CDPs(mParticle)
- Experience with BI platforms and data visualization tools (Tableau, Power BI, Alteryx, etc)
- Strong communicator and data storyteller, able to explain complex analytics in a clear and compelling format
- Self-starter and organized, able to manage multiple projects simultaneously in a deadline driven environment
Additional Information:
McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
Responsible for the design and development of customer analytics and digital channel measurement, the Digital Analytics Consultant will drive deeper understanding of customer needs and behaviour to:
- Inform and influence marketing strategies and tactics used at all marketing funnel stages including promotion and CRM activities aimed at the Digital Portfolio.
- lead the continuous improvement of the digital and in-restaurant experience for guests
- Advance the My McDonald’s Rewards program to drive digital guest engagement and sales on the portfolio that is expected to grow to be ~40% of McDonalds Canada Sales within the next 4 years.
- Inform leadership and franchisee owner operators on business performance, market trends, and value of digital platforms.
- Collaborate with internal and external partners to prioritize and plan the digital analytics roadma
REQUIREMENT SUMMARY
Min:5.0Max:10.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Information Technology
Graduate
Business computer science economics marketing or a related field
Proficient
1
Toronto, ON, Canada