Digital Analytics & Optimisation Specialist

at  Skipton Building Society

Hours:
35 Hours - Monday to Friday
Salary:
£35,247 Per Annum
Closing Date:
Fri, 15 Mar 2024
We are recruiting a Digital Analytics and Optimisation Specialist to join our Digital Optimisation function within the wider CMO team. You’ll produce analysis to help the Society make data-driven decisions in order to benefit our customer experience and commercial outputs. This includes using the latest digital tools and analytical techniques to identify new opportunities and make recommendations, along with supporting the development of existing products and services.
Who Are We?
Not just another building society. Not just another job.
We’re the fourth biggest building society in the UK and what makes us a bit different is that we’re a mutual organisation. We don’t have shareholders; we’re owned by our members.
Our colleagues say Skipton’s a great place to work, and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.
Whatever your background, and whatever your goals, we’ll help you take the next step towards a better future.
The team you will be joining, is the digital optimisation team which has 2 Digital Analytics specialists and 2 Optimisation specialists. This team is at the forefront of the optimisation of experiences across digital platforms, the best practice SEO implementation and the digital analytics function. We work with teams all across the business with a close relationship with Digital and other CMO functions.
What’s In It For You?
Skipton values work/life balance and we are proud to support hybrid and flexible working, where possible. We have a newly refurbished head office which offers a vibrant and collaborative working space.

We have a range of other benefits available to you including;

• Annual discretionary bonus scheme
• 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days
• Holiday trading scheme allowing the ability to buy and sell additional annual leave days
• Matching employer pension contribution (up to 10% per annum)
• Colleague mortgage (conditions apply)
• Salary sacrifice scheme for hybrid & electric car
• A commitment to training and development
• Private medical insurance for all our colleagues
• 3 paid volunteering days per annum
• Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups
• We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership

What Will You Be Doing?

• Working closely with your stakeholders, you’ll deliver continuous improvements to our digital platforms.
• You’ll be responsible for producing a wide range of analysis , making sure you track performance against agreed KPI’s, supporting with analysis of our Optimisation/Personalisation and Testing efforts and measuring the success of delivered change.
• This role will be working with external partners and having a good understanding of our web analytics software and being able to build and deliver dashboards with key information for stakeholders.
• As a member of the team, you’ll help promote a culture of analytical curiosity by providing innovate data solutions to business questions.
• In an ever-changing world, it’s important you keep up to date with external technical developments to help keep the Society at the forefront of digital analytics.

What Do We Need From You?
We’re looking for someone who has a relevant technical certification Adobe or Google Analytics, with the ability to understand, interpret and manipulate data from multiple sources. You’ll be an excellent communicator with the ability to present complex data to a non-technical audience.

The key competencies for this role are:

• Highly analytical with a focus on problem solving and critical thinking
• Expert in mining large and complex data sets
• Technical knowledge and experience ideally in using Adobe Suite (Analytics, Launch, Target) in a web analytics role.
• Experience in using equivalent tools such as Google Analytics and Tag Manager would also be considered.
• Experience in agile/lean methodologies for continuous delivery and improvement
• Ability to coach and support colleagues

What Will You Be Doing?

• Working closely with your stakeholders, you’ll deliver continuous improvements to our digital platforms.
• You’ll be responsible for producing a wide range of analysis , making sure you track performance against agreed KPI’s, supporting with analysis of our Optimisation/Personalisation and Testing efforts and measuring the success of delivered change.
• This role will be working with external partners and having a good understanding of our web analytics software and being able to build and deliver dashboards with key information for stakeholders.
• As a member of the team, you’ll help promote a culture of analytical curiosity by providing innovate data solutions to business questions.
• In an ever-changing world, it’s important you keep up to date with external technical developments to help keep the Society at the forefront of digital analytics

The key competencies for this role are:

• Highly analytical with a focus on problem solving and critical thinking
• Expert in mining large and complex data sets
• Technical knowledge and experience ideally in using Adobe Suite (Analytics, Launch, Target) in a web analytics role.
• Experience in using equivalent tools such as Google Analytics and Tag Manager would also be considered.
• Experience in agile/lean methodologies for continuous delivery and improvement
• Ability to coach and support colleague