Digital and Social Communications Officer

at  Womens College Hospital

WOMEN’S COLLEGE HOSPITAL FOUNDATION

Women’s College Hospital Foundation (WCHF) is seeking an experienced strategic Digital and Social Communications Officer who thrives in a fast-paced environment, is a champion of health equity and skilled in web, social media and digital communications. We are looking for a practitioner who is creative, excited to create dynamic content and understands how to best portray the voice of WCHF.
Commitment to inclusion, diversity, equity, and access is a necessity for this role, as this is a guiding principle at WCHF.
Women’s College Hospital Foundation values a diverse workplace and strongly encourages women, racialized people, LGBTQ2+ individuals, people with disabilities, and foreign-born residents to apply.

QUALIFICATIONS AND SKILLS

• Post-secondary education in a related field, or comparable work experience.
• Minimum 3-4 years’ experience in a digital communications or marketing-related field. Non-profit/fundraising experience an asset.
• Experience working with social media management tools such as HootSuite, Sprout Social and Facebook Insights.
• Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn.
• Experience with Content Management Systems (CMS), including WordPress, and email marketing platforms.
• Experience using Google Analytics and Google AdWords.
• Proficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPoint.
• Familiarity with Blackbaud’s Raiser’s Edge and Funraisin an asset.
• Knowledge of Adobe Creative Suite and content design principles is an asset.

THE ROLE

Reporting to the Director, Marketing & Communications, the Digital and Social Communications Officer is a key member of the communications team, responsible for supporting and executing digital and social strategies, developing compelling, audience-centred digital content, and amplifying our brand online. This role requires both an aptitude for strategic thinking and planning as well as the ability to execute at a tactical level. We are looking for someone who has strong ability and instincts to provide the team with ideas about how to best enhance campaigns and amplify WCHF’s voice.

KEY RESPONSIBILITIES, INCLUDING BUT NOT LIMITED TO:

• Support the development of WCHF’s digital and social media strategy with the execution of online marketing and digital communications (website, social media, e-mail communications).
• Manage all social media platforms for the Foundation, including social media listening, monitoring, and daily content development and dissemination.
• Run, monitor and update paid advertising on social media as required.
• Using CRM tools and Google Analytics, help to establish engagement and performance metrics to help make data-driven decisions to optimize future campaigns.
• Planning and managing content for campaign emails and monthly e-newsletters.
• Collaborate with wider Foundation teams and Hospital Communications team on all editorial calendars to support execution, including the promotion of events and stewardship activities.
• Act as the onsite social media expert for all event activity, pushing content live and immediately post event where necessary to amplify reach.
  All of this work will support fundraising activity to increase online and offline giving, from cultivation to stewardship.

The Digital and Social Communications Officer is responsible for helping to enhance our content and the ways in which WCHF communicates to external audiences, by:

• Managing our website content, calendars, and ensuring timely updates, and consistent look and feel.
• Social media editorial planning, content calendars and writing/producing post content – all with the aim of attracting and retaining audience engagement.
• Writing, building and disseminating e-communications including newsletters, e-appeals and e-mail campaigns, using the organizations platforms