Digital Campaign Manager (Programmatic)

at  Procter Gamble

WE ARE LOOKING A FULL-TIME A DIGITAL CAMPAIGN MANAGER FOR PROGRAMMATIC MEDIA TO JOIN P&G CANADA IN TORONTO. THE DIGITAL CAMPAIGN MANAGER ROLE IS AN INTEGRAL PART OF BOTH THE CATEGORY IN-HOUSE MEDIA TEAM AS WELL AS THE CATEGORY BRAND TEAM.

As a Digital Campaign Manager, you will be part of an in-house category media team that will create, buy, and optimize breakthrough digital media plans. You will collaborate across an integrated team of internal and external partners to ensure media plans are delivered flawlessly and in line with P&G standards and Brand business objectives. You will report to the Category’s Senior Media Manager and be co-located and part of the Category Brand Team. This is an exciting opportunity to be a part of an industry leading team driving media enabled growth across a category portfolio.

KEY RESPONSIBILITIES:

• Be responsible for Programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting within the P&G programmatic marketing platform.
• Apply complex audience targeting and re targeting set up and execution
• Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations.
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
• Present campaign recaps and insights to the team
• Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical Programmatic media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented
• Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms
• Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization
• Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans