Digital Communications & Social Media Specialist

at  Baycrest

QUALIFICATIONS INCLUDE BUT ARE NOT LIMITED TO:

• Completion of a recognized Bachelor’s degree program or college diploma in Communications, Social Media, Public Relations, or recognized equivalent required;
• Demonstrable success in social media marketing and/or digital communications strategies required with minimum three (3) years of digital communications experience;
• Experience working in a corporate communications environment in an asset;
• Highly digitally literate with advanced knowledge of digital tools and solutions required;
• Experience with email marketing, social media platforms and monitoring, Google Analytics, website maintenance, graphic design, and digital analytics an advantage;
• Experience in updating website platforms (internal and external);
• Strong analytical, strategic planning and problem-solving skills required;
• Knowledge of communications trends and ability to foresee newsworthy stories;
• Exceptional written and editorial skills with the ability to ensure error free materials;
• Deadline driven and able to prioritize projects based on organizational strategy.
• Results oriented, with the ability to work in a self-directed/independent manner and balance multifaceted projects and competing priorities;
• Ability to manage individuals and information with sensitivity, confidentiality, tact and diplomacy required;
• Results oriented, with the ability to work effectively in a fast-paced environment;
• Ability to work independently as well as part of an integrated communications team;
• Experience with the Adobe Suite (Photoshop, Illustrator, InDesign);
• Experience with photography / videography;
• Expertise in MS Office including Word, Excel, and Outlook;
  INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.
  EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.

• Supports development of branded content under the direction of the Vice President, Corporate Communications and Manager, Communications with guidance from subject matter experts;
• Develops and implements focused social media and digital communications plans for programs, initiatives and projects that help to amplify the overall Baycrest strategy;
• Collaborates with internal stakeholders to identify target audiences and create content (copy and creative), and report back on optimization, measurement and analysis;
• Ensures appropriate consents are completed and signed to safeguard and protect the organization’s position/reputation;
• Promote Baycrest reputation with the public and key stakeholders, bringing to light key accomplishments around care, research and other positive accomplishments of the organization;
• Suggests content ideas that will result in a positive impression of the organization;
• Implements specific strategy components, including: interviewing physicians, researchers and Baycrest staff to collect relevant story information;
• Works closely on media relations efforts including on-site support of media interviews, filming, news events, etc. as required;
• Makes recommendations to optimize social media and digital content based on previous performance and best practices;
• Demonstrates how social media and digital communications can be used to facilitate and support media initiatives/projects, implementing targeted strategies for specific projects that support predetermined goals/ initiatives;
• Provides website support when required;
• Responds in a professional and timely manner to requests and incoming questions;
• Works independently, with some general direction and guidance;
• Ensures continuous quality improvement within their area of responsibility;
• Adheres to Occupational Health and Safety Legislation and Baycrest’s Safety Policies;
• Adheres Baycrest’s Policies and Procedures, including Incident Reporting Policy;
• Demonstrates actively the Mission and Values set forth by Baycrest;