Digital Content Specialist

at  Tata Consultancy Services

THE ROLE

Our client is reimagining the future of app experiences for their customers. Building on the success of current app experiences, they are seizing the opportunity to redefine how a mobile app can deliver modern luxury experiences for each of their brands.

We are looking for a Digital Content Specialist to work on our clients Brand Experience squad. The squad are accountable for ensuring that the App(s) deliver on the modern luxury principles for each of our client’s brands. There are 3 key focus areas that you will be expected to support the squad delivering:

• Content – Provide expertise in numerous areas of content related areas to the OneApp team; from helping to define the right content to bring into the app, to sourcing and/or briefing teams to create content, to localising and loading content into our Adobe content management system for the 60+ markets; we are the content specialists.
• Communications – Provide expertise on app communications, specifically for push notifications and inbox messages. Like the role we play in content, we write briefs for the teams creating the communications, oversee the building and localisation of notifications in Salesforce Marketing Cloud.
• Brand – Become a brand evangelist; it is our responsibility to understand our customers and ensure that we are not only delivering content and communications tailored to our different customer personas, but we also have a duty to support the wider team to ensure that we are designing the right CX, UX & UI for each brand.

Key Responsibilities:

• Collaborate with internal and external teams to source and/or develop engaging and relevant content and communications, that drive users to open and engage with the mobile app.
• Utilise our Adobe and Salesforce tools, loading and testing, and amending content & notifications.
• Write clear, concise, and compelling briefs based on personas for our different brands, and in-line with our comms and app strategies.
• Understand how other luxury brands deliver exceptional content and apply those principles to deliver unique experiences for our brands.

TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.

• Be part of an exciting team where you will be challenged every day.
• Work closely with the range of teams within the business to bring products to life.
• Work with customers and identify opportunities to support their strategy and improve their processes across functions