Digital Content Strategist

at  Carolina Hurricanes

The Carolina Hurricanes are hiring an organized, strategic, and creative Digital Content Strategist to help maintain and optimize the team’s website and write and produce articles for the team website. This position will report to the Senior Director of Marketing and will work closely with various members of the marketing team and organization in supporting various business and brand objectives. The ideal candidate has a passion for digital content and creating engaging and enjoyable fan experiences across key digital platforms.

QUALIFICATIONS:

• Bachelor’s degree or relevant professional experience in marketing, web design, communications, or other related field
• Background in generating editorial content
• Experience with website content management systems
• Outstanding organizational, problem-solving, and project management skills
• Understanding of SEO concepts
• Basic understanding of the Adobe Creative Suite
• Ability to establish and maintain positive and productive working relationships
• Can be trusted with sensitive team information
• Must be flexible in working irregular hours, including occasional nights, weekends and holidays
• Must pass a criminal background check
  Hurricanes Holding, LLC reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position
  We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class

• Oversee management, maintenance, optimizations, and updates for Carolina Hurricanes team website, helping ensure organization is among league leaders in site quality.
• Using the NHL CMS platform (Forge), design, develop, and launch unique, functional, and branded web pages as needed, with focus on content and fan engagement.
• Produce articles for team website, including practice reports, prospect updates, business communications, press releases, etc.
• Update and improve existing web pages to align with current best digital and web practices and search engine optimization.
• Create best practices and style guide for team website, ensuring consistency across all pages in regard to grammar, punctuation, metadata, graphics, etc.
• Ensure optimization of website with a focus on driving fan engagement, revenue, and brand awareness.

• Work with other departments to ensure that team website is properly leveraged to support various business objectives across ticketing, corporate partnerships, community outreach and more.

  Assist in additional editorial content, at the discretion of the Senior Director of Marketing and Editorial Content Producer and Team Reporter.

• Other duties as assigned.