Digital & Creatives Marketing Specialist - Changan Auto

at  Inchcape

Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with some of the biggest brands in the business to power better mobility today and in the future.
Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.
Here, you will unlock your full potential with career opportunities and learning experiences. You’ll work with cutting-edge technology, ground-breaking innovation, and forward-thinking colleagues. If you are highly driven with a can-do attitude, and you bring out the best in yourself and others, then join us to power new futures.

JOB SUMMARY:

To perform all duties as designated by Marketing and be able to carry out the functions of the department independently and without prejudice.

JOB DESCRIPTION:

• Digital Marketing Campaign Management – helps strategize, implement, monitor and evaluate digital marketing campaigns and media buys across channels including social media, display, website, email, search and CRM.
• Measures, analyzes and reports performance of all digital marketing campaigns and assesses against goals and KPIs for brand awareness, consideration, conversion and loyalty.
• Helps with community management, lead generation and compilation.
• Ensures quality and creation of content based on the frequency set by the company.
• Identifies trends, insights and optimizes spend and performance.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal and external partners in developing and evaluating digital campaigns, making sure a seamless end-to-end customer experience across multiple channels and consumer touchpoints.
• Performs assigned administrative tasks in relation with the digital marketing campaign development and internal compliance.

Please refer the Job description for details