Digital Customer Marketing Lead

at  Orbit Group

We’re building thriving communities as one of the UK’s largest housing groups and a leading developer of affordable housing.
We believe everyone is entitled to a good home they can afford, in a place they are proud to live. More than 100,000 people live in our homes.
If you want to experience work that’s truly rewarding, join us. Because when we achieve together, customers and communities thrive.
Work for Orbit. Believe in people.

ESSENTIAL SKILLS

• Educated to degree level in Digital Marketing or a related discipline
• Experience of working in a customer digital marketing or communications role (min 3 years)
• Experience in producing end-to-end marketing campaigns using a multi-channel approach
• Experience of working with CRM systems and proficient in email marketing
• Sound CMS knowledge
• Experience of writing for web/ digital
• Strategic thinker with ability to turn insights into actions
• Creative confidence, with experience of creating content or leading on a content strategy across a range of channels

DESIRABLE SKILLS

• Previous use of email software, Power BI, Dynamics 365
• Good understanding of GDPR
• Flexibility to travel to different sites and undertake occasional overnight stays

A REWARDING EXPERIENCE THAT WORKS FOR YOU

We strive to create an inclusive experience with benefits and wellbeing programmes designed to help you, and your loved ones, to thrive. For a better work life balance, we offer flexible working opportunities for many roles.

THE ROLE

Orbit are delighted to announce that we are looking to recruit a Digital Customer Marketing Lead. As an integral part of the Customer Experience team, the Digital Marketing Lead will deliver our digital customer acquisition and retention strategies and digital customer content strategy, with a focus on embedding our Customer Promise and creating a positive customer experience.
Working closely with Orbit Group’s Digital Operations team, the Customer Digital Marketing Lead will be responsible for reviewing insight and data including customer journey maps, UX reports and performance statistics and ensuring the customer digital marketing strategy is effective and delivers ROI.
This role is part of Corporate Services where you’ll help us give colleagues the support they need to be brilliant.

A PURPOSE TO FEEL PROUD OF

We’re proud to make a difference to people together. We’re values-driven with a commercial focus on performance - because the more profit we make, the more we can achieve for people.
What brings us together is a passionate belief in progress and people.
Read more about the values and purpose that drive us on our careers website.

Some of your key responsibilities will be to:

• Understand Orbit’s business strategy and ensure the digital marketing activity supports business objectives, by working closely with Orbit’s Digital Operations team and the Group Digital Marketing & Brand teams to ensure strategies are aligned and complimentary.
• Take ownership for the delivery of the digital customer marketing plan, by working with key stakeholders within the organisation to ensure digital customer marketing activity boosts awareness and take-up of Orbit’s services, while also driving customer experience.
• Take responsibility for ensuring digital content on the customer channels aligns with the Orbit customer brand and tone of voice guidelines and is considered accessible and inclusive for all customers.
• Rigorously evaluate all customer digital marketing activity and spend to ensure that it delivers maximum ROI. Produce regular reports to monitor effectiveness and share with the business to build understanding of the marketing impact.
• Support the implementation of Orbit’s Customer Promise, by leading on the delivery of a customer-first digital customer marketing strategy