Digital Data Analyst

at  Greene King

Company Description
As a Digital Data Analyst you will play a pivotal role in analysing and reporting on activity across all of Greene Kings digital customer touchpoints and channels from websites, mobile apps, social media to CRM
The role will business partner with digital channels and product teams to ensure the delivery of insightful and actionable reporting to allow the stakeholders to optimise their activities
Join us at Greene King the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information

IN REWARD FOR YOUR HARD WORK, YOU WILL RECEIVE…

You will receive a competitive salary, pension contribution as well as:

• 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you earn a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• The chance to further your career across our well-known brands – As one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.

Job Description

• Establish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to generate an omnichannel perspective.
• Utilise reports and visualizations for effective communication of findings and insights to stakeholders, including executives, marketing teams, and relevant departments.
• Utilise a range of platforms (Google Analytics, Looker, Power BI, SQL etc) to combine data in order to tell the story and generate actionable insight to business challenges
• Collaborate with cross-functional teams to formulate and execute strategies for optimising digital channels.
• Infuse a customer-centric focus into reporting and analysis to enhance customer experience and foster a customer-first approach across all digital channels
• Keep up-to-date with industry trends and developments in mobile app and digital analytics