Digital Director

at  Ofc of the Attorney General

Located in the nation’s capital, The Office of the Attorney General (OAG) is the chief legal office of the District of Columbia. OAG enforces the District’s laws, works to protect and defend D.C. residents, and provides the highest level of independent legal advice and guidance to District of Columbia government agencies. This position is located in the Human Resources Office within the Immediate Office.

The Office of the Attorney General (OAG) is seeking a strategic, creative, detail-oriented, and proactive Digital Director to join a face-paced, collaborative communications team. The Digital Director will help expand the OAG’s digital presence to reach residents across the District and the country, and tell compelling stories about the OAG’s work to help the District and its residents. The Digital Director will focus on expanding the agency’s online reach, highlighting OAG’s work, and connecting residents to resources by developing dynamic social media content, branding, graphics, flyers, blog posts, videos, newsletters, website copy and features, and more. This individual will also support other communications activities as needed, including supporting community engagement events and writing press releases, among other communications materials. OAG is looking for an individual who proactively seeks out and implements the latest technologies in targeted ways to continually improve efforts to reach residents, drive online engagement, and promote OAG’s work. The Digital Director should be a team player and self-starter with excellent written communication and research skills and outstanding organizational abilities who can generate and quickly implement innovative ideas.

• Serve as primary point of contact on OAG digital communications activities, working closely with the Director of Communications to develop and implement thoughtful long-term digital communications vision and strategy as well as short-term digital plans and strategic around OAG’s work and priorities.
• Manage, develop content, and post to OAG’s social media accounts, including drafting rapid response content and evergreen content, and developing special online campaigns around OAG initiatives. Monitor social media for local and national news and flag issues to senior management as appropriate. Seek out new ways to use digital media to advance OAG’s goals.
• Serve as Webmaster and manage the day-to-day maintenance of OAG’s external website. Work with website developer to enact long-term website goals, including producing innovative, user-friendly content and features to improve overall visitor experience.
• Manage external and internal electronic communications, including writing biweekly community newsletters and monthly internal newsletters.
• Create and maintain an editorial calendar for blogs, social media, and electronic newsletters to tell timely stories about OAG’s work.
• Manage the OAG Blog and write/edit blog posts with tips and information using plain language principles.
• Update sections of the OAG Intranet to inform employees about the latest office-wide news.
• Serve as Project Lead and Head Writer on annual reports, working with attorneys to develop content and coordinating with external designer to determine project scope and ensure timelines are met.
• Draft regular analytics reports and dashboards to brief senior management on social media and website performance.
• Use cloud-based platforms and other software to design posters, brochures, factsheets, infographics, report covers, and other materials in a visually dynamic format to enhance understanding of complicated topics.
• Work with Community Engagement Team to assist in the promotion and technical execution of special virtual and in-person community events.
• Work with internal stakeholders to assist in the promotion and technical execution of employee events, including biannual All Hands Meetings, annual Employee Incentive Awards, and special speaker series.
• Serve as an OAG photographer and videographer. Edit photos, video, and audio for use in digital communications.
• Experience managing and creating dynamic and multimedia content for different social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.) and ability to deliver audience-focused information.
• Experience using photo editing (Canva, Photoshop, etc.) and video editing (Animoto, iMovie, Premiere, etc.) software to create dynamic online content that drives engagement.
• Google Analytics and social media data analysis skills to provide regular updates about website and social media reach, and use that data to help target and drive engagement.
• Website design, development, and management experience, including using CMS technology like Drupal.
• Experience with Customer Relationship Management (CRM) platforms, including EveryAction.
• Experience drafting and sending online communications through GovDelivery.
• Experience running the technical aspects of virtual events using online platforms like Zoom, Skype, and WebEx.
• Exemplary written and oral communication skills, including the proven ability to write, edit and produce communications for different target audiences and all types of media.
• Ability to interpret complex issues and legal jargon into accessible, compelling, and plain language communications that is targeted and appropriate for each digital platform.
• Ability to maintain crisp attention to detail and accuracy under tight deadlines.
• Demonstrated interest and ability to write compelling copy about topics such as criminal and juvenile justice reform, civil rights, affordable housing, consumer protection, and environmental protection, among others.
• Excellent project management/organization skills with the ability to multi-task and manage competing deadlines.
• Experience working with and writing for state, local, or federal official(s), elected official(s), and senior executive(s) is a plus. Creative, self-starter, team player, and able to manage projects from conceptualization to final execution.
• From time to time, conduct some media relations duties as needed, including pitching reporters and fielding press questions in consultation with the Director of Communications and other spokesperson(s).
• Other duties and special projects as assigned

The Office of the Attorney General (OAG) is seeking a strategic, creative, detail-oriented, and proactive Digital Director to join a face-paced, collaborative communications team. The Digital Director will help expand the OAG’s digital presence to reach residents across the District and the country, and tell compelling stories about the OAG’s work to help the District and its residents. The Digital Director will focus on expanding the agency’s online reach, highlighting OAG’s work, and connecting residents to resources by developing dynamic social media content, branding, graphics, flyers, blog posts, videos, newsletters, website copy and features, and more. This individual will also support other communications activities as needed, including supporting community engagement events and writing press releases, among other communications materials. OAG is looking for an individual who proactively seeks out and implements the latest technologies in targeted ways to continually improve efforts to reach residents, drive online engagement, and promote OAG’s work. The Digital Director should be a team player and self-starter with excellent written communication and research skills and outstanding organizational abilities who can generate and quickly implement innovative ideas.

• Serve as primary point of contact on OAG digital communications activities, working closely with the Director of Communications to develop and implement thoughtful long-term digital communications vision and strategy as well as short-term digital plans and strategic around OAG’s work and priorities.
• Manage, develop content, and post to OAG’s social media accounts, including drafting rapid response content and evergreen content, and developing special online campaigns around OAG initiatives. Monitor social media for local and national news and flag issues to senior management as appropriate. Seek out new ways to use digital media to advance OAG’s goals.
• Serve as Webmaster and manage the day-to-day maintenance of OAG’s external website. Work with website developer to enact long-term website goals, including producing innovative, user-friendly content and features to improve overall visitor experience.
• Manage external and internal electronic communications, including writing biweekly community newsletters and monthly internal newsletters.
• Create and maintain an editorial calendar for blogs, social media, and electronic newsletters to tell timely stories about OAG’s work.
• Manage the OAG Blog and write/edit blog posts with tips and information using plain language principles.
• Update sections of the OAG Intranet to inform employees about the latest office-wide news.
• Serve as Project Lead and Head Writer on annual reports, working with attorneys to develop content and coordinating with external designer to determine project scope and ensure timelines are met.
• Draft regular analytics reports and dashboards to brief senior management on social media and website performance.
• Use cloud-based platforms and other software to design posters, brochures, factsheets, infographics, report covers, and other materials in a visually dynamic format to enhance understanding of complicated topics.
• Work with Community Engagement Team to assist in the promotion and technical execution of special virtual and in-person community events.
• Work with internal stakeholders to assist in the promotion and technical execution of employee events, including biannual All Hands Meetings, annual Employee Incentive Awards, and special speaker series.
• Serve as an OAG photographer and videographer. Edit photos, video, and audio for use in digital communications.
• Experience managing and creating dynamic and multimedia content for different social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.) and ability to deliver audience-focused information.
• Experience using photo editing (Canva, Photoshop, etc.) and video editing (Animoto, iMovie, Premiere, etc.) software to create dynamic online content that drives engagement.
• Google Analytics and social media data analysis skills to provide regular updates about website and social media reach, and use that data to help target and drive engagement.
• Website design, development, and management experience, including using CMS technology like Drupal.
• Experience with Customer Relationship Management (CRM) platforms, including EveryAction.
• Experience drafting and sending online communications through GovDelivery.
• Experience running the technical aspects of virtual events using online platforms like Zoom, Skype, and WebEx.
• Exemplary written and oral communication skills, including the proven ability to write, edit and produce communications for different target audiences and all types of media.
• Ability to interpret complex issues and legal jargon into accessible, compelling, and plain language communications that is targeted and appropriate for each digital platform.
• Ability to maintain crisp attention to detail and accuracy under tight deadlines.
• Demonstrated interest and ability to write compelling copy about topics such as criminal and juvenile justice reform, civil rights, affordable housing, consumer protection, and environmental protection, among others.
• Excellent project management/organization skills with the ability to multi-task and manage competing deadlines.
• Experience working with and writing for state, local, or federal official(s), elected official(s), and senior executive(s) is a plus. Creative, self-starter, team player, and able to manage projects from conceptualization to final execution.
• From time to time, conduct some media relations duties as needed, including pitching reporters and fielding press questions in consultation with the Director of Communications and other spokesperson(s).
• Other duties and special projects as assigned.

Qualifications and Education: Candidates must have a least three (3) years of Digital Communications experience and one (1) year of specialized experience equivalent to at least the ES-5 level, or its non-District equivalent, gained from either the public or private sector. Specialized experience is experience that equipped the applicant with the particular knowledge, skills, and abilities to perform successfully the duties of the position, and that is typically in, or related to the work of the position to be filled. A Public Relations, Journalism, or Digital Communications degree from an accredited four-year college or university is preferred but not required.
SUBMISSION OF MULTIMEDIA SAMPLES: Submit two multimedia samples you have created: (1) infographic or shareable image; and (2) a video that demonstrates your filming and editing abilities. Submit one writing sample you authored, such as a blog post, newsletter, video script, or website copy. Please submit all supporting documents to oagrecruitment@dc.gov and include the JobID (25387) in the subject line.