Digital Engagement Management Specialist

at  United Parcel Service

Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

JOB DESCRIPTION:

The Marketing Digital Engagement Management Specialist supports the execution of digital campaigns in key segments across the Asia Pacific region. This is a role in a dynamic work team driving business performance and customer engagement initiatives through differentiated marketing tactics. S/he is responsible for the execution of digital programmes, management of budgets, as well as data analyses and insights which contribute to evaluation and refinement of digital programmes. S/he also provides project management support by managing key program execution components including customer segmentation, coordination of tasks with agencies, cross functional teams and/or vendors etc.

JOB REQUIREMENTS:

• Possess a Diploma or Bachelor’s Degree in business studies, Marketing, Statistics, Finance or Strategy disciplines
• Three years working experience in similar job capacity preferred
• Proficient in Microsoft Excel and Access, e.g. Pivot table, V-lookup
• Familiar with data visualization tool i.e. PowerBI
• Fast learner, proactive team player and ability to work in a fast pace environment
• Proficient in database knowledge with strong data mining skill
• Strong organizational and problem solving skill
• Fluent in English (reading, writing and spoken). Proficiency in Mandarin is a plus to faciliate with China-based partners.

• Lead implementation plans for successful execution of relationship marketing activities for countries in Asia through coordination with key stakeholders and management of internal data
• Support digital programme design and forecasting work based on various business goals and across different communication channels with focus on digital platforms
• Manage budgets, ensuring timely submission of purchase orders and chargebacks with regional stakeholders
• Maintain a database of customer information that includes profiling data (i.e. segment, shipping trends etc) and performance of digital engagement activities
• Report and monitor performance of campaigns, through UPS data systems and develop a model approach towards measuring the results of marketing initiatives, routinely offer insights regarding any variance from expected performance or for future enhancements
• Generate related reports/analysis and presentations to management for consideration/review/approval