Digital Fundraising Lead (12 Month Maternity Cover)

at  Comic Relief

COMIC RELIEF

Employment Type Contract
Location Hybrid · London, City of, UK 2 days a week in our London Office
Salary £50,572 - £54,618 (GBP)
Team Fundraising

Seniority Senior

• Closing: 11:59pm, 6th May 2024 BST

JOB DESCRIPTION

This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.

DESIRABLE CRITERIA

• Experience of working with CRM & associated systems to facilitate relational fundraising
• Specific experience working closely with Technology and Data teams in innovating and optimising conversion journeys, innovation and production development
• Effective relationship builder with the ability to proactively challenge and persuade senior stakeholders and partners
  Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

PURPOSE OF JOB:

Comic Relief is looking for a Digital Fundraising Lead to assume responsibility as the driving force behind our fundraising and engagement strategies. The Digital Fundraising/Marketing Lead is responsible for overseeing the Fundraising and Engagement strategies, planning and performance of our digital marketing channels, to deliver ambitious organisational objectives and fundraising growth targets. Comic Relief’s fundraising and public engagement is delivered primarily through it’s digital channels, and in this role you will lead the digital fundraising team and cross-organisational project teams in driving high performance across these channels, including web UX journey and optimisation, email communications and paid media campaigns to facilitate the delivery of over £18M income across Fundraising.
If you have experience in developing and executing digital marketing plans for fundraising campaigns, thrive on collaboration and enjoy working as part of multi-disciplinary project team to maximise fundraising income we’d love to hear from you.
Join us at the heart of Comic Relief’s mission to create a just world, free from poverty. As Digital Fundraising Lead, you’ll play a vital role in making that vision a reality. Come be a part of something special.

KEY RESPONSIBILITIES:

• Lead the strategy setting and annual planning and budget setting for Comic Relief’s Digital Marketing & Fundraising, including building financial models, developing business cases, monitoring budgets and updating forecasts
• Manage and coach a team of digital fundraisers to execute fundraising, (acquisition and engagement), activity across our key digital channels to deliver against agreed plans and objectives across the entire Fundraising team, specifically focussed on the UK public audience: individuals and communities of individuals, including schools and workplaces
• Foster a culture of high performance and build organisational expertise through a test, learn and iterate approach where data, learning and insight is used to make informed decisions and actioned swiftly. Ensure knowledge is systematised and shared across the organisation for maximum impact
• Working as a lead within the Public Activation & Individual Giving team, work with the team and wider colleagues to ensure all digital communications our audiences receive and the digital experience they have, is appropriately targeted, designed and delivered in a way to maximise engagement and life time value
• Operate as a champion of digital innovation within the wider Fundraising team and organisation, proactively identifying, sourcing and helping to embed new technologies, ways of working and tools and approaches that drive digital marketing/fundraising performance and income generation. Where necessary, bring x-organisational project teams together to deliver digital marketing / fundraising change projects.
• Lead the management and performance management of our media agency to develop a digital media strategy that delivers against agreed KPI’s, working closely with the Paid Media Manager to continuously optimise and evaluate performance across the full suite of campaigns and always on activity plan
• Oversee the email marketing strategy, including oversight of critical email marketing tools and platforms, ensuring the effective management of audiences and messages, closely with the Senior Digital Fundraiser and Email Marketing Executive to continuously optimise and evaluate performance across the full suite of communications
• Play a lead role in working with stakeholders across the organisation to unify separate digital marketing activity (owned and earned) to ensure all Comic Relief efforts are working together to maximise effectiveness and efficiency
• Play a lead role in working with colleagues managing Comic Relief’s website and associated platforms to ensure they are optimised for User Experience and conversion to action across all agreed initiatives and activities
• Provide specific leadership in bringing the Fundraising, Technology and Data teams together to ensure our Digital Marketing and Fundraising strategies and plans are aligned with data and tech capabilities and priorities and oversee direct interventions to solve problems and mitigate risks to delivery and performance
  Operate as primary point of contact with BBC Marketing specifically in relation to digital marketing strategies, including development of Red Nose Day web pages, supplying content and performance tracking