Digital Marketer

at  DotActiv

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services aimed at making in-store shopping an all-around better experience.
The purpose of our existence is: “To accelerate the world’s transition to retail sustainability through category management that simultaneously delivers remarkable performance, exceptional shopping experiences, and meaningful strides towards sustainability.”
In pursuit of these goals, we seek an exceptional Digital Marketer to play a pivotal leadership role within our Marketing team. This position extends beyond traditional marketing duties, encompassing significant leadership responsibilities as the second in command to our Marketing Manager.
The ideal candidate will combine creative expertise with strong leadership skills, poised to drive our content strategy and oversee essential marketing functions. You will ensure that our messaging resonates powerfully with our diverse clientele and aligns seamlessly with our strategic objectives. Additionally, you will provide crucial support in managing the department’s daily operations and spearheading long-term initiatives when needed.

EDUCATION AND EXPERIENCE:

• Degree in Marketing, Journalism, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing or content creation, with proven strategic planning and team leadership capabilities.
• Proven experience with SEO, including both On-Page and Off-Page optimization, and the ability to collaborate with technical teams on site optimizations.
• Experience in developing comprehensive content strategies that encompass all stages of the buyer’s journey.
• Proven ability to create high-quality content for a variety of platforms (blogs, social media, ebooks, etc.), with a focus on engaging and converting target audiences.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Search Console, WordPress, and others relevant to the role.
• Advanced proficiency with HubSpot, including experience in building workflows, managing lists, and orchestrating content-driven campaigns to enhance marketing automation capabilities.

KNOWLEDGE AND COMPUTER SKILLS

• Exceptional verbal and written communication skills, suitable for diverse audiences.
• Strong interpersonal skills with a proven track record of mentoring and motivating team members.
• Highly creative with experience in ideating and executing attention-grabbing marketing campaigns.
• Excellent problem-solving skills, capable of managing multiple tasks simultaneously and meeting tight deadlines.
• Demonstrated ability to develop and execute strategies that align with the company’s goals, with a robust ability to measure and report on their success.
• Data-driven mindset with advanced analytical skills to assess content performance and market trends accurately.
• Proactive, reliable, responsible, and meticulous with a keen attention to detail, especially under tight deadlines.

RESPONSIBILITIES

As a Digital Marketer at DotActiv, you’ll have the following responsibilities:

WHAT YOU CAN EXPECT FROM DOTACTIV

Too often, we’ve come across job offers that focus on what they expect from their applicants without thinking about the person who intends to apply. That’s not what you’ll find with DotActiv. As our vision clearly states, we aim to exceed the expectations of our staff.

Here’s what you can expect from DotActiv when joining the team as Digital Marketer:

• A starting monthly Cost to Company salary of between R20 000 and R30 000, depending on your qualifications and experience.
• The opportunity to work remotely.
• Significant investment in your professional development through both internal and external training programs.
• Transparent and merit-based promotional and pay increase systems.
• A strategic career development path tailored to your personal and professional growth ambitions.