Digital Marketing Account Strategist - Reddit

at  Marketstar

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Digital Marketing Account Strategist - Reddit
Location: Dublin, Republic of Ireland
Who is MarketStar?
In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar’s accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success. .
About the Digital Marketing Account Strategist :
We’re looking for a highly-motivated individual to support the client – A US-based social media platform looking to grow its existing and future client base.
As a Digital Marketing Account Strategist, you will be responsible for assisting Client Account Managers in your designated vertical and region to meet clients’ advertising objectives and grow revenue through a combination of performance-driven and awareness-driven campaigns. The Digital Marketing Strategist is an IC responsible for managing and delegating the work appropriately to level 1 Account Strategists to focus on strategic activities that will directly support Client Account Managers in driving revenue.

Core Responsibilities:

• Assist with pre-launch tasks including, but not limited to: communicating asset requirements, IO generation, Deal Desk approvals, etc.
• Liaise with AdOps team to collect assets, build campaigns, and provide proof of concept via client-ready launch reports and/or screenshot decks
• Monitor campaign pacing on a daily, weekly, and monthly basis
• Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack
• Proactively make recommendations to hit pacing and/or performance goals of the client’s advertisers
• Hands-on daily/weekly campaign optimization
• Pull and analyze data to compile compelling and actionable insights that move the advertisers’ business forward
• Create polished, advertiser-ready wrap reports and QBRs
• Provide support and expertise to clients directly via Zoom, Email, and/or Slack communications
• Provide out-of-office coverage for Client Account Managers
• Lead weekly or bi-weekly client calls and capture followups
• Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training and/or bugs)
• Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams
• Proactively identify areas of improvement and continued career development

What We Expect From You:

• Direct Sales, Account Management and marketing experience required.
• Strong understanding of performance and brand advertising metrics (ie. CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach & Frequency)
• Fluent english speaker with advanced proficiency in both verbal & written communication
• Expert skills with Excel and/or Google Sheets and delivering actionable insights
• Experience with Insights platforms like Comscore and Brandwatch
• Experience creating reports and dashboards with multiple sources of data
• Understanding of digital measurement solutions
• Ability to cultivate strong relationships with Sales partners
• Exceptional communication and collaboration skills
• QA Mindset and High attention to detail

MarketStar Benefits & Perks:
In our commitment to our “We Care” value, we believe in providing employees with valuable mental and physical well-being benefits including:
Structured training & career development plan
Paid Parental Leave (Up to 6 weeks for Maternity and Paternity)
Paid Childcare/Dependent Care
Education Reimbursement
Comprehensive VHI cover from day 1
Bike To Work Scheme / Taxsaver Leap Card Scheme
Personal Hardship Loan Program
Rockstar Awards, Spot Prizes and Tenure Awards!
24/7 Employee Assistance Program and Modern Health App
This is an exempt position
MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please contact us at talentacquisition@marketstar.com for assistance.

• Assist with pre-launch tasks including, but not limited to: communicating asset requirements, IO generation, Deal Desk approvals, etc.
• Liaise with AdOps team to collect assets, build campaigns, and provide proof of concept via client-ready launch reports and/or screenshot decks
• Monitor campaign pacing on a daily, weekly, and monthly basis
• Provide regular Pacing and Performance updates to Client Account Managers and clients over email and Slack
• Proactively make recommendations to hit pacing and/or performance goals of the client’s advertisers
• Hands-on daily/weekly campaign optimization
• Pull and analyze data to compile compelling and actionable insights that move the advertisers’ business forward
• Create polished, advertiser-ready wrap reports and QBRs
• Provide support and expertise to clients directly via Zoom, Email, and/or Slack communications
• Provide out-of-office coverage for Client Account Managers
• Lead weekly or bi-weekly client calls and capture followups
• Assist advertisers with troubleshooting (ie. Pixel placement, Ads Platform training and/or bugs)
• Recognize and represent Client Account Manager and advertiser needs to management and cross-functional teams
• Proactively identify areas of improvement and continued career developmen