Digital Marketing Analyst

at  Group Medical Services

At GMS Health Insurance, we’ve been helping Canadians feel protected and live well for more than 70 years. We care about our customers, our community and each other. We’ve also been named one of Saskatchewan’s Top Employers for eleven years!
Think you’d like to be part of a team that truly takes care of our customers, our communities and each other? All in all, we’re a pretty awesome bunch to work with!
Here’s the role
The Digital Marketing Analyst will be responsible for achieving our digital sales goals by optimizing and analyzing digital marketing campaigns. With an emphasis on analytical skills and strategic thinking, this position will implement digital marketing strategies to enhance brand visibility, drive traffic, and maximize conversions. The analyst will utilize data analysis, market research, and digital tools to assess campaign performance, identify trends, and recommend actionable insights to improve marketing initiatives.

Position Responsibilities

• Develop and execute comprehensive digital sales and marketing strategies to increase online revenue and maximize conversions.
• Interpret data to uncover insights into consumer behavior, campaign effectiveness, and analyzing ROI for optimal budget allocation.
• Optimization of digital marketing campaigns, incorporating data from internal sources with Google Analytics and other platforms to facilitate the optimization.
• Manage the digital marketing agency relationship to ensure effectiveness and efficiency of digital marketing spend.
• Collaborate with web development and design teams to implement CRO initiatives, such as A/B testing, UX/UI enhancements, and content optimization.

Set yourself apart

Here’s the nuts and bolts of what we’re looking for. Use these as a guide for how you can truly differentiate yourself from the competition.

• Analytical Thinking: Strong data and trend analysis skills to identify gaps, and opportunities; quickly and effectively solves problems and recalls information to discuss the historic trends of past decision making.
• Impact and Influence: Easily establishes credibility with multiple diverse audiences; uses sophisticated techniques to persuade or convince others of organization priorities; maintains a strong understanding of the organization, and its key deliverables.
• Results Oriented: Focuses on desired outcomes, sets high expectations and pushes towards attaining milestones; looks for opportunities, and consistently moves to action.
• Communication and Collaboration: Able to communicate often complex information in accessible terms to a range of audiences; clearly articulate steps in a decision process and provide concrete recommendations to decision makers.

Your must haves

• Bachelor’s Degree in a related field or equivalent combination of education and experience.
• Minimum of 5 years’ experience in Digital marketing analyst or similar role.
• Sound knowledge of Google Analytics and Ads, SEO, and SEM. Google certifications a plus.
• Strong communication and presentation skills.

Are we a fit?
If you think so, please apply by April 2, 2024. We’d love to reach out to everyone who applies, but we just don’t have enough hands! If you’re selected for an interview, we’ll be in touch. If not, please consider us again in the future

• Develop and execute comprehensive digital sales and marketing strategies to increase online revenue and maximize conversions.
• Interpret data to uncover insights into consumer behavior, campaign effectiveness, and analyzing ROI for optimal budget allocation.
• Optimization of digital marketing campaigns, incorporating data from internal sources with Google Analytics and other platforms to facilitate the optimization.
• Manage the digital marketing agency relationship to ensure effectiveness and efficiency of digital marketing spend.
• Collaborate with web development and design teams to implement CRO initiatives, such as A/B testing, UX/UI enhancements, and content optimization