Digital Marketing Automation Specialist

at  Tabcorp

DIGITAL MARKETING AUTOMATION SPECIALIST

• 507635
• Sydney (Eora Nation), NSW, Australia
• Melbourne (Kulin Nation), VIC, Australia
• Digital & Search Marketing
• Digital Marketing
• Direct Marketing & CRM
• Permanent Full-Time

ABOUT US

Tabcorp is Australia’s leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we’re proud to shape our industry for the better. To find out more about us and what we offer, visit our website.
We’re committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging. We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.

YOUR ROLE

You’ll play a crucial role in our award winning, highly skilled, and supportive team of digital marketers.
Working closely with various marketing squads, you’ll utilize your technical expertise in Adobe digital marketing tools to develop and execute data-driven campaigns across multiple channels.
You’ll spearhead the collaboration of cross-functional teams to interpret customer data and optimize campaigns to enhance customer experiences and value.

WHAT YOU’LL DO

• Utilize Adobe digital marketing technology (e.g., ACM, AJO, CDP) to create automated journeys and campaigns aligned with business objectives and customer experience.
• Utilise your expert understanding of Adobe Experience Cloud products and future roadmaps to identify innovation opportunities, process improvements and capability uplifts across the Martech stack.
• Ensure delivery and execution of 1:1 platforms/solutions for sport and racing marketing campaigns, meeting briefs, timeframes, and quality standards.
• Collaborate with multiple customer squads to adapt and optimize campaigns, improving ROI, response rates, and contact deliverability, and share learnings to continuously improve campaigns.