Digital Marketing Coordinator

at  My Guardian

ABOUT MY GUARDIAN

My Guardian is an Aged Care and NDIS service provider that is dedicated to deliver the most compassionate and loving home care. We’re growing every day and there’s never been a better time to join our team.
We are seeking a talented and creative Digital Marketing Coordinator to join our dynamic marketing team. The ideal candidate will have a strong background in both content creation and digital marketing, with the ability to generate engaging content that drives traffic and improves search engine rankings. This role requires a high level of creativity, attention to detail, and strong project management skills.
The role will be full time, on site at our Head Office.

WHAT WE OFFER:

• Competitive salary package
• Onsite parking
• Exceptional office culture
• Weekly Friday afternoon drinks and nibbles in our Head Office
• Monthly events
• Healthy snacks and refreshments available
• Training and career development
  In addition to the above, we are looking for someone who is proactive and a strong team player. The successful applicant will be sufficient in independent workflow management and have a positive work ethic.
  If this sounds like you, and you’re keen to bring your passion to the My Guardian family, send your application through now! Only shortlisted candidates will be contacted.

• Create high-quality content including social media posts (primarily photos and videos), newsletters, infographics, blog posts, and articles
• Conduct thorough research to ensure content accuracy and relevancy, staying up-to-date with industry trends and best practices
• Implement SEO best practices to enhance content visibility and search engine rankings
• Edit and proofread all content to ensure it is well-written, error-free, and adheres to the company’s tone and style guidelines
• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and PPC
• Develop and manage the company’s social media presence, including creating and scheduling posts, engaging with followers, and analysing performance
• Optimize website content and structure for search engines, manage Google Ads campaigns, and monitor performance
• Design and execute email marketing campaigns to nurture leads and engage customers
• Conduct market research and analyse trends to identify new opportunities and improve campaign performance
• Oversee the company’s website, ensuring it is up-to-date, user-friendly, and optimized for conversions
• Work closely with the marketing team to develop content strategies aligned with the company’s goals and campaigns
• Monitor content performance using analytics tools and adjust strategies based on data-driven insights
• Use analytics tools to measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)