Digital Marketing Coordinator

at  SeaLink South Australia

ABOUT US

SeaLink Marine and Tourism is part of the Kelsian Group - Australia’s award winning largest integrated land and marine, tourism and public transport service provider with established international operations in London and Singapore.
With around 10,000 employees, the Kelsian Group is one of Australia’s most experienced and diverse multi-modal transport businesses operating around 5,000 buses, 120 ferries and 24 light rail vehicles, carrying over 207 million customers per year.
Our purpose is to be a world leader in delivering essential journeys through safe and intelligent transport solutions and create brilliant customer experiences.
To find out more information about SeaLink Marine and Tourism’s brands and products around Australia visit our Brilliant Travels website – www.BrilliantTravels.com.au

ABOUT THE ROLE

The Digital Marketing Coordinator plays a key role within our marketing team, supporting our digital marketing strategy and channels to increase brand and product awareness, digital and social marketing conversions for our marine and tourism brands to meet business, customer experience and sales objectives.
Reporting to the South Australian Sales & Marketing Manager, the Digital Marketing Coordinator is responsible for driving our digital marketing channels and initiatives, including developing, implementing and monitoring of SeaLink SA’s websites, development of online content, execution of social media campaigns, and monitoring across all social platforms, search engine marketing, and electronic direct marketing campaigns.

TO BE SUCCESSFUL IN THIS ROLE YOU WILL NEED:

• Degree in Marketing, Communications preferably with coursework in digital marketing (or equivalent)
• Qualifications or experience in Media, Advertising or Journalism (desirable)
• 3+ years’ experience in a similar role (preferably in the travel industry or tourism)
• Experience developing and executing digital, social marketing plans, paid campaigns and email marketing campaigns
• Experience working with Content Management Systems (CMS) and Email Marketing Solutions (e.g. Salesforce)
• Ability to create engaging content including written, imagery and video
• Experience managing social media platforms including customer responses
• Monitor and report on web traffic, interpret website analytics, conversions and goals, e-commence values and KPI’s
• Monthly reporting on digital marketing activities, including results of EDM campaigns
• Superior accuracy and excellent written communication skills
• Collaborate with the marketing team to assist with projects which can change on a daily basis, therefore flexibility and the effective management of time is essential
  If you are self-motivated, driven to deliver results, have a ‘can-do’ positive attitude, with the ability to work both autonomously and collaboratively with others we would like to hear from you.