Digital Marketing & E-Commerce Specialist

at  BP de Silva Jewellers Pte Ltd

Independent Luxury Jeweller, and B Corp Certified label B.P. de Silva, founded in 1872 along High Street Singapore, has been featured in various projects and media titles globally including prestigious titles such as VOGUE , Harper’s Bazaar and Robb Report . Beyond its discerning network of clientele, celebrities have worn the brand’s high and fine jewellery creations at red carpet galas, most recently at the 2024 Golden Globes.
Now in its 5th Generation, the brand aims to expand its international efforts, and in doing so, B.P. de Silva is establishing a team of seasoned, passionate, and creative marketers with a penchant for building a meaningful and powerful global brand for this generation, and beyond.

KEY RESPONSIBILITIES

• To manage brand’s local, and international SEO and SEM efforts.
• Conducting market and consumer research and being abreast of emerging digital trends, tools and platforms and implement accordingly.
• Performing digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans, including managing platforms for outreach and possible international stockist on a monthly basis
• Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance based on the planned marketing calendar
• Maintaining and regularly updating website and other digital company presence, and to improve overall client web UX.
• Inventory management and evaluating sales performance online and in retail locations.
• Implementing and improving e-commerce SOP and to recommend a improvement project on a quarterly basis
• Coordinating with relevant parties and agencies to ensure consistency in marketing strategies across all channels.
• Marketing team support and ad-hoc support to the relevant teams, including but not limited to events support, client relationship management, and retail operations.
• Global luxury e-commerce operations.
• Budget planning and review
• Evaluating and improving ROAS
• Measure, assess, implement and optimise digital performance Metrics
• To lead and collaborate with the company’s digital agencies.
• Periodic visit to the Flagship to understand business marketing needs

ROLE REQUIREMENTS

• A degree in Marketing, Business Management, or equivalent.
• Strong understanding of Shopify and proven expertise in e-commerce.
• Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends etc.
• Proven expertise in B2C social media, email campaigns and SEO/SEM. (Mailchimp preferred)
• Excellent communication and interpersonal skills.
• An eye for luxury branding, and a keen understanding of its nuances.
• Initiative and resilience.
• The ability to prioritise work, and complete tasks diligently in a fast-paced environment.
• The drive to work well with a team, and/or on their own.
• The willingness to learn.
• At least 2 years of work experience in a relevant field.
• Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.
• Proficiency in Google Suite and Microsoft office
• Any other ad-hoc duties as assigned by the Manager or Management
• Candidates with an advantage:
• Experience in digital marketing agency.
• Prior experience in luxury.
• Excellent verbal and written communication skills in Mandarin deal with Mandarin speaking customers.
• Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.
  Please email us your cover letter with a copy of your resume, and any relevant portfolio.
  Only shortlisted candidates will be notified.