Digital Marketing Event Manager

at  Roche

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

• Drive customer engagement and achieve marketing objectives
• Digital expertise
• Supportive and diversified team

The Digital Marketing Event Manager will be responsible for the end-to-end planning, executing, and analysing of both face-to-face and online events to drive engagement and achieve marketing objectives.

The Digital Marketing Event Manager has developed a variety of skills typically gained through years of professional experience and contributes with in-depth knowledge of own job discipline (chapter). They are expected to:

• Work autonomously with minimal supervision.
• Lead or contribute with skills to projects/squads
• Act as a coach and provide guidance

As a Digital Marketing Event Manager, you will:

• Develop comprehensive event marketing strategies aligned with overall business objectives
• Plan and execute digital marketing events, including webinars, virtual and in-person seminars
• Collaborate with cross-functional teams (Medical, Diseases Area Leads and Solutions Managers) to define event goals, objectives, and success metrics
• Utilise marketing automation platforms like Marketo to create and manage event campaigns, including email invitations, registration forms, and post-event follow-ups
• Manage onsite event logistics using platforms such as Cvent, including venue selection, attendee registration, and onsite coordination
• Integrate event data with CRM systems like Salesforce to track attendee interactions, measure ROI, and optimise future events
• Develop and maintain event collateral, including landing pages, agendas, presentations, and promotional materials
• End-to-end execution of events including pre-event market preparations and tactics through to post-event follow-up, lead capture and conversion, ROI, and budget reporting.
• Develop, manage and optimise event budgets, including event spend forecasting, expense tracking, vendor negotiations, PO generation, and financial reporting
• Coordinate with internal and external stakeholders, including speakers, vendors, and sponsors, to ensure successful event execution
• Stay updated on industry trends and best practices in event marketing and digital engagement strategies