Digital Marketing Executive

at  Aerial Direct

WE EXIST TO ENABLE OUR CUSTOMERS TO HAVE THE CONVERSATIONS THAT MATTER. WE DO THIS THROUGH EFFECTIVE PARTNERSHIPS AND A GREAT CUSTOMER EXPERIENCE.

Working at Aerial Direct isn’t just a career, it’s a decision to be better. It’s choosing to take on interesting work that challenges you. We can promise that your hard work will be rewarded and recognised, and you’ll be given the tools, training, and support needed to do a great job.
We are proud to be one of the UK’s leading independent providers of telecommunications. We are equally as proud of our employees who have helped us become one of the largest O2 partners in the UK.

OUR PROCESS

Step 1: Is there a fit? You’ll have a chat with our Talent Acquisition team, talk through your past experiences and what it is you’re looking for from your career
Step 2: Teams meeting with your would-be manager, our Digital Marketing Manager, and a member of the team to talk through your motivations, whilst also getting a feeling for Aerial Direct and the team.
Step 3: Come and meet the team at our newly refurbished offices to talk things through in more detail. You’ll run through a few scenario based questions, and get the opportunity to ask anything you’d like to learn about.
Step 4: If it looks like a good fit from both sides, we’ll be looking to make you an offer!

Ideally, you’ll have experience of:

• Analysing performance of channels including third party referral sites and making recommendations to improve performance.
• Email Marketing
• Campaign Design
• Campaign Analysis
• Project Management
• Strategy Development
• Analysis and presentation of findings to other

YOU MAY CURRENTLY BE WORKING WITHIN AN AGENCY ROLE AND LOOKING TO WORK ON YOUR OWN INTERNAL PROJECTS, OR PERHAPS YOU ARE LOOKING TO PROGRESS YOUR CAREER IN EMAIL AND DIGITAL MARKETING IN A BRAND-NEW ROLE WITHIN A THRIVING COMPANY. YOU’LL HAVE PLENTY OF OPPORTUNITY TO MAKE AN IMPACT.THIS WOULD REPRESENT A GREAT OPPORTUNITY IF YOU’RE LOOKING TO WORK WITHIN A GROWING ORGANISATION THAT RECOGNISES AND VALUES YOUR CONTRIBUTIONS, OR IF YOU’RE MOTIVATED BY MAKING AN IMPACT.

You may currently be working within an agency role and looking to work on your own internal projects, or perhaps you are looking to progress your career in email and digital marketing in a brand-new role within a thriving company. You’ll have plenty of opportunity to make an impact.
This would represent a great opportunity if you’re looking to work within a growing organisation that recognises and values your contributions, or if you’re motivated by making an impact.

What do we offer?

• Holiday rising with each year of service
• Your Birthday Off - after all it’s the most important day of the year!
• Christmas Closure in addition to your annual leave
• Free eye tests & support towards glasses
• Gym Discounts
• Our Employee Assistance Programme offering confidential Wellbeing Support
• Regular events and activities throughout the year including our famous Christmas Party, summer party & Employee Awards!
• Company pension scheme
• Commission Scheme

You’ll get involved in:

• Overseeing our email and WhatsApp platforms and communications. Knowledge of Dot Digital and Connex One would be advantageous.
• Creating and scheduling email and WhatsApp campaigns in line with the marketing calendar.
• Managing customer segmentation to ensure relevant content strategies for both email and WhatsApp.
• Creating automation for nurture campaigns targeting both the existing customer base and new customer acquisition via email and WhatsApp.
• Setting up new automation flows based on customer segmentation and insights.
• Analysing weekly and monthly metrics year on year across campaigns, subscriber lists, flows, and WhatsApp messages, as well as reporting regularly on insights to inform best content optimisation.
• Composing effective and captivating email and WhatsApp copy based on brand guidelines.
• Working closely with the branding team to create branded email and WhatsApp content.
• Supporting the marketing team in creating landing pages for email campaigns.
• Communicating with relevant sales departments to support sales growth strategy and qualify leads further to email and WhatsApp campaign launch.

Ideally, you’ll have experience of:

• Analysing performance of channels including third party referral sites and making recommendations to improve performance.
• Email Marketing
• Campaign Design
• Campaign Analysis
• Project Management
• Strategy Development
• Analysis and presentation of findings to others

It would be great if you have:

• Experience in the telecoms industry

Who are we?