Digital Marketing Executive

at  Lkh Precicon Pte Ltd

We are a local distribution company representing more than 20 established global brands in the field of industrial automation, energy & environmental monitoring and power quality. As we digitalize our business into e-commerce, we are currently looking for a Digital Marketing Executive. The ideal candidate will assist the online marketing strategy by planning and executing digital marketing campaigns, create content to boost brand awareness, to drive engagements, traffics, and leads.

RESPONSIBILITIES

• Plan, create, and execute an SEO and SEM strategy
• Work toward organic search optimization and ROI maximization
• Manage and create social media contents and postings
• Monthly meeting with partners and stakeholders to present campaign plans, campaign performance, and proposal to improve digital results
• Set up conversion and event tracking on the website and across various digital platforms
• Identify, measure, and report the performance of Digital Marketing campaigns, social media management and website; assess against goals (KPI and ROI)
• Prepare and present reports regularly
• Manage buyer personas for targeted marketing
• Stay up-to-date with the latest SEO, SEM, and digital marketing trends and best practices

Requirement

• A Diploma holder, preferably in IT or Engineering discipline
• 2 – 4 years of digital marketing experience including SEO, SEM
• Knowledge of technical SEO is a plus
• Familiar with Adobe commerce cloud platform, Adobe Creative Clouds suite
• Experience in web analytics tools such as GA4, PIWIK, Adobe Analytics
• Must have experience in CRM and marketing automation software such as Hubspot, Dotdigital or SalesForce
• Experience with A/B testing and other testing metrics
• Must be organised, attention to detail, and be able to work in a fast-paced environment
• Ability to collaborate and work in a team, but is also a self-starter
• Familiarity with digital marketing platforms such as Google/ Meta Ads Manager, Google Shopping, Facebook Creator Studio, etc
• Apply copyright and trademarks infringement knowledge and related law

If you are ready to take on exciting challenges in a growing and progressive organization, please e-mail your application stating your previous company’s nature of business, your scope of work & responsibilities, reason for leaving, current and expected salary to us.

• Shortlisted candidates are encouraged to present short Powerpoint slides, depicting your strategy t