Digital Marketing Executive (YouTube) - K

at  TECHNOLOGY SERVICES GROUP PTE LTD

We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns on YouTube within the finance sector. You will play a central role in shaping our digital marketing strategies, focusing on captivating content tailored for YouTube

QUALIFICATIONS:

Bachelor’s degree required.
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EXPERIENCE/SKILLS:

• 3 to 5 years of experience in digital marketing.
• Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience
• Proven track record of creating and launching successful YouTube campaigns.
• Experience in media buying.
• Proficiency in creating captivating ads YouTube.
• Excellent communication skills and a collaborative approach to working with cross-functional teams.
• Effective project and time management capabilities, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Familiarity with trading in Stocks is a plus.

• Development and execution of innovative campaigns on YouTube, specifically targeting the finance audience. Craft engaging content tailored to the unique format and preferences of the YouTube platform.
• Manage and optimize digital advertising campaigns on YouTube, ensuring alignment with our performance objectives and finance-focused messaging.
• Developing effective media buying strategies
• Negotiating ad space and time slots with various media outlets
• Participating in media planning to identify target audiences and craft effective campaigns
• Utilize YouTube Analytics and other relevant tools to track, analyze, and report on campaign performance metrics, making data-driven decisions to optimize results.
• Collaborate with creative teams to develop compelling video content tailored for YouTube advertising.
• Implement SEO best practices to optimize video content for discoverability and ranking on YouTube search results.
• Stay updated on industry trends, algorithm changes, and best practices in YouTube advertising to continuously refine strategies and tactics.
• Monitor competitor activity and industry trends to identify opportunities and insights for enhancing YouTube marketing efforts.
• Manage budgets effectively, ensuring efficient allocation and maximum ROI for YouTube advertising campaigns.
• Stay informed about YouTube platform policies, guidelines, and advertising policies to ensure compliance in all campaigns.Stay abreast of emerging technologies and trends in digital marketing, particularly on YouTube, to identify innovative opportunities for growth and improvement.