Digital Marketing Lead

at  MISS AMARA

ABOUT US

Miss Amara — the brand reinventing the way that customers buys rugs online. We’re innovating how people buy rugs through industry-first technology and a best-in-class customer experience.

Our plan: To be the number one global retailer for rugs. Since launching in 2014, Miss Amara has experienced rapid growth and is now regarded as one of the emerging e-commerce leaders in the APAC. We’ve received industry recognition for our innovation, customer-first mindset and growth trajectory, including:

• Ranked 56th in the Australian Financial Review (AFR) Fast 100 Growing Companies 2022
• Winner, National Retail Awards - Best Retail Marketing & Best Medium Online Retailer of the Year 2023
• Winner, Australia Post ORIA Awards - Best Online Retail Marketing 2023

THE ROLE

As the Digital Marketing Lead, you’ll Manage digital marketing plans and budgets to increase sales growth and brand awareness across all markets. You will orchestrate all digital initiatives, leveraging your expertise in Google Ads, YouTube, ecommerce, and marketing analytics to drive campaign success and optimize ROI.

MAIN JOB DUTIES / WORK:

• Plan and execute high impact marketing campaigns such as building the brand, highlighting seasonal ranges, and orchestrating successful sale events
• Account manage and optimize marketing channels: Oversee various marketing channels and third-party technologies to mature programs and improve ROI
• Support the Head of Marketing with business reporting: Assist in providing business reporting, weekly and monthly marketing reports, implementation tasks, and research to support strategic decision-making
• SEO strategy development: Utilize great working knowledge of SEO strategy and tactics to build out and enhance the SEO program
• Manage budgets and optimize spend: Responsible for effectively managing budgets, analyzing campaign performance, and optimizing spending on a daily and weekly basis
• Job Location: Australia