Digital Marketing Lead - Pet Health FTC

at  Pharmacy2U Ltd

WHAT YOU’LL BE DOING?

This is an exciting opportunity for a marketer to join the UK’s biggest online pharmacy. In the role of digital marketing lead, you will think data first and have a growth mindset with a strong commercial focus. You will be strategic, creative and have the ability to build solid, collaborative relationships. Your role will include the following:

• Planning and executing all digital marketing – including PPC, Paid App, Lead gen and other test channels through both agencies and internal teams
• Measuring and reporting on performance of campaigns and assessing against goals (traffic. CVR and CPA)
• Supporting monthly and annual planning with robust, insight-based recommendations
• Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix
• Identify trends and insights to optimise spend and performance
• Use a range of analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch points
• Management and measurement of digital and website performance against KPI’s
• Maintain GDPR compliance across all digital acquisition activity