Digital Marketing Manager, AWS Industry Marketing

at  Amazon Web Services Inc

• 4+ years of professional non-internship marketing experience
• Experience managing or working within cross-functional marketing and creative teams
• Experience in audience segmentation and targeting
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience using data and metrics to drive improvements
  We are seeking a skilled and experienced Digital Marketing Manager for the AWS Industry Marketing team. The Digital Marketing Manager will play a critical role in activating marketing programs to drive brand awareness, generate demand for AWS services and solutions, support activation of marketing technology, and achieve business objectives. This position requires an understanding of marketing principles, project management skills, and a proven track record of success in activating multichannel marketing programs.

Key job responsibilities

• Marketing Program Activation: Deliver marketing program execution, tracking, and ongoing optimization. Develop detailed project plans, timelines, and deliverables to ensure successful implementation of marketing campaigns.
• Marketing Automation Support: Leverage marketing automation and digital marketing through the use of Marketo to develop emails, landing pages, campaign tracking, and lead flow operations for each program.
• LinkedIn channel management: Publish content on AWS for [Industry] LinkedIn pages aligned to industry content calendars, collaborating with industry marketing colleagues.
• Event landing page activation: Activate landing pages to capture registration for first-party events, and provide recommendations for event registration process.
• Marketing technology guidance: Partner with central marketing teams to advance use of marketing technology in AWS Industry Marketing aligned to automation and event marketing platforms
• Stakeholder Management: Collaborate with internal stakeholders, such as industry marketing leaders, sales teams, and executive leadership, to understand their needs and align strategies with their goals. Effectively communicate campaign plans, progress, and results to stakeholders.

A day in the life
This builder will focus on activating marketing programs developed by our industry-aligned marketing teams. Marketing programs will be activated by using tools such as Marketo, event registration, and campaign management software.
About the team
Our AWS Industry Marketing (AIM) team is comprised of teams focused on nine priority industries for the company. Within AIM, the team the candidate will join is our Digital, Campaigns, and Marketing Operations team, focused on digital strategy, planning, activation, lead flow processes, and reporting. We are a global team focused on delivering results for our business.
We are open to hiring candidates to work out of one of the following locations:

Austin, TX, USA | Boston, MA, USA | Chicago, IL, USA | New York, NY, USA | San Francisco, CA, USA

• Experience in digital marketing and content production timelines and process
• Knowledge of project management tools

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site

• Marketing Program Activation: Deliver marketing program execution, tracking, and ongoing optimization. Develop detailed project plans, timelines, and deliverables to ensure successful implementation of marketing campaigns.
• Marketing Automation Support: Leverage marketing automation and digital marketing through the use of Marketo to develop emails, landing pages, campaign tracking, and lead flow operations for each program.
• LinkedIn channel management: Publish content on AWS for [Industry] LinkedIn pages aligned to industry content calendars, collaborating with industry marketing colleagues.
• Event landing page activation: Activate landing pages to capture registration for first-party events, and provide recommendations for event registration process.
• Marketing technology guidance: Partner with central marketing teams to advance use of marketing technology in AWS Industry Marketing aligned to automation and event marketing platforms
• Stakeholder Management: Collaborate with internal stakeholders, such as industry marketing leaders, sales teams, and executive leadership, to understand their needs and align strategies with their goals. Effectively communicate campaign plans, progress, and results to stakeholders