DIGITAL MARKETING MANAGER

at  Crayon

To find out more, click Apply or head on over to Crayon to review the full spec and apply
https://crayon.jobs/jobs/south-africa/midrand/digital-marketing-manager/1215

HOW YOU’LL ROLE

As the Digital Marketing Manager, you will collaborate with the Head of Marketing to devise and implement a comprehensive marketing strategy and solutions to support the commercial strategy of the company. You are the ideal candidate if you possess a robust digital marketing background and are open to supporting various tasks within the marketing department, including material procurement, inventory management, and event coordination.

WHAT YOU’LL DO

• Establish a digital marketing strategy, including social media, aligned with the overall marketing strategy for each product/service as well as the overall brand
• Work closely with the Head of Marketing to support the execution of digital marketing campaigns to drive brand awareness and generate leads
• Ensure all content created is accurate and error-free by proofreading promotional materials, social media, digital and all other marketing elements
• Responsible for final approval of all marketing documentation along with the Head of Marketing
• Responsible for the following digital platforms:
• Website maintenance
• Ensure optimal chatbot functionality
• Search Engine Optimisation (SEO)
• Google Analytics and Google AdWords (paid search and display network campaigns)
• Google My Business (localisation)
• Social media platforms (Facebook, Instagram, LinkedIn, and YouTube)
• Track and report on all digital marketing activities on a monthly, quarterly, and annual basis to determine the success of digital marketing activities, make recommendations to optimise the company’s digital marketing efforts and return on investment
• Continually optimise the company website, social media pages and search engine optimisation (SEO) to generate quality leads and drive conversions
• Oversee the digital marketing budget and ensure objectives are reached within budget parameters
• Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial
• Ensure that the company’s products/services remain at the forefront of digital advertising by conducting research, including competitor and industry analysis and report on insights and learnings
• Develop relevant social media content, both paid and organic, aligned to the overall marketing strategy and campaign briefs
• Responsible for community management
• Assist the Head of Marketing with external stakeholders to ensure that partnered marketing campaigns are executed effectively
• Checking and approving relevant supplier invoices and reconciliations
• Submitting quotes and invoices for approval
• Ensuring the necessary systems are updated with the most up to date piece of marketing material
• Organise events including bookings, management of the event and logistics
• Organise exhibitions/congresses including set-up/break-down of the stand, marketing materials and co-ordination of representation on the stand
• Maintain adequate stock of marketing materials
• Distributing relevant marketing materials and promotional items