Digital Marketing Manager - Elfdubai

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STUDENT COMPETITIONS

School Librarian of the Year
Job Listing Digital Marketing Manager
Digital Marketing Manager
Department: Marketing
Reporting To: Head of Marketing and Communications
Working Hours: Full-Time
Company Structure
The Emirates Literature Foundation is a not-for-profit non-governmental organisation that supports and nurtures a love of literature in the UAE and across the region through a programme of varied cultural initiatives.
Recognising the distinctive contribution that literature makes to children’s lives, the Foundation focuses on introducing and cultivating a spirit of reading while acting as a catalyst for writing and cultural exchange. The Foundation governs the , the UAE’s premier literary festival, and as part of its initiatives, has implemented a , a programme bringing authors to engage with inmates at Dubai Prisons, , as well as year-round , and .
Established in 2013 by Royal Decree issued by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, the Foundation aims to foster a life-long love for all literature.
Role
The Digital Marketing Manager role is a pivotal position in the Foundation’s Marketing & Communications department. Working closely with the Head of Marketing & Communications and the wider Marcomms team, and other departments including Programming and IT, the Digital Marketing Manager will be responsible for all aspects of the Foundation and Festival’s website from website management, search engine optimization, web analytics, database management, paid digital media and vendor management.

Key Responsibilities

• Website Management:
• Working with internal stakeholders to ensure the content is updated in a timely manner.
• Creating/resizing relevant digital assets such as videos, photos, animations, infographics, charts, and tables.
• Search Engine Optimization:
• Develop short-and-long-term SEO strategy.
• Research, report and use search engine keywords and trends.
• Develop off-page optimization initiatives.
• Web Analytics:
• Develop and coordinate web marketing campaigns.
• Determine KPIs for campaign tracking and analysis.
• Report data and insights from campaigns.
• Database Management:
• Ensure quality of customer data.
• Provide insights on customer data to help marketing team devise campaigns with high conversion.
• Paid Digital Media:
• Work with Editorial Managers and agency to execute Paid Social, Paid Programmatic and Paid Search campaigns.
• Vendor Management:
• Liasing with external agency and/or IT department to design a website and administer ticketing processes.
• Interfacing with website support agents – internal and external – to troubleshoot and resolve issues.

What We’re Looking For

Essential:

• Bachelor’s in Marketing, Business or a related field.
• Certification in digital marketing.
• Experience of 3-5 years in digital marketing.
• Proficiency in WordPress or similar CMS.
• Familiarity with front-end web technologies like HTML, CSS and JavaScript.
• Understanding of UI/UX design.
• Proficiency with design tools Adobe, Figma or similar
• Working knowledge of website analytics including but not limited to G4
• Solid knowledge of social channels including LinkedIn, Twitter, Meta, and TikTok
• Strong project and time management skills
• Team player with a learning mindset
• Attention to detail

Desirable:

• Certifications in Project Management.
• Previous experience working in a cultural and/or not-for-profit environment.
• Arabic speaker.

Other Relevant Information
As an integral part of the ELF Team, this position participates fully in the production and execution of Foundation events. This requires flexibility to be available evenings and weekends and to work additional hours during peak hours, with compensatory hours in lieu of time worked provided. Unless otherwise stated, all staff are subject to a six-month probationary period and annual performance review. The position is based in the Emirates Literature Foundation office, located in Al Shindagha, Dubai. Flexible working arrangements may be considered for the right candidate.
To Apply

Please combine the following into a single PDF document with the file name ‘First Name+Last Name – ELF Digital Marketing Manager’ and send this to confidential

• A CV detailing your recent work, skills, and experience.
• A portfolio featuring examples of past relevant work.

Applications are due by 5:00PM on Friday 22 March, however we reserve the right to close applications early should the right candidate be found before then. We encourage you to apply for this role as soon as possible if you are interested in the position.
Applicants will be notified if selected for an interview.
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• Website Management:
• Working with internal stakeholders to ensure the content is updated in a timely manner.
• Creating/resizing relevant digital assets such as videos, photos, animations, infographics, charts, and tables.
• Search Engine Optimization:
• Develop short-and-long-term SEO strategy.
• Research, report and use search engine keywords and trends.
• Develop off-page optimization initiatives.
• Web Analytics:
• Develop and coordinate web marketing campaigns.
• Determine KPIs for campaign tracking and analysis.
• Report data and insights from campaigns.
• Database Management:
• Ensure quality of customer data.
• Provide insights on customer data to help marketing team devise campaigns with high conversion.
• Paid Digital Media:
• Work with Editorial Managers and agency to execute Paid Social, Paid Programmatic and Paid Search campaigns.
• Vendor Management:
• Liasing with external agency and/or IT department to design a website and administer ticketing processes.
• Interfacing with website support agents – internal and external – to troubleshoot and resolve issues