Digital Marketing Manager - Management Services

at  Miller Insurance Services

QUALIFICATIONS

• CIM Professional Diploma in Marketing or Digital equivalent

KNOWLEDGE

• 5 years+ experience in B2B Digital Marketing (Digital Media Advertising, SEO, Google Analytics, Data Visualization, etc.)
• Experience with digital analytics; working with datasets to understand performance and drive optimization strategies and attaining measurable results through projects with ROI/CPA targets.
• Understanding of search industry best-practices with the ability to effectively benchmark keyword portfolios.
• Knowledge of digital marketing platforms, tools, and technologies (Google Analytics GA4, Google & BING Ads, Meta Business Suite & Facebook Ads Manager, Microsoft Dynamics, Power Bi)
• Strong copywriting skills to effectively communicate brand message

EXPERIENCE

Essential:

• SilverStripe
• Google Analytics
• Linked In campaign manager
• Developing commercial digital paid strategies for large global organisations

Preferable:

• Sitecore
• Salesforce / Account Engagement (Pardot)
• Meta Business Suite & Facebook Ads Manager
• Insurance industry knowledge desirable but not essential

• Work with the Head of Marketing to develop and implement Miller’s digital marketing strategy to drive lead generation and brand awareness.
• Manage and have accountability for all of Miller’s digital marketing channels and activities, including social media (organic and paid), email marketing, SEO/SEM, PPC and display ads.
• Work with other team members to create high quality written and visual content across all digital marketing activities.
• Responsible for the measurement and performance reporting of digital marketing activity against objectives, goals, revenue generation and KPIs, providing recommendations on how to maximise ROI.
• Own the development and day-to-day running of Miller’s websites (including its associated companies e.g. Six Clerks etc), including content, functionality and design, providing recommendations to ensure optimal website performance and user experience.
• Identify new trends in digital marketing, evaluate new technologies and ensure Miller is at the forefront of developments by capitalising on the right opportunities.
• Responsible for developing relationships and gaining buy in from key internal stakeholders at a Corporate, Geographic Steering/Practice Group and/or Business Unit level. Stakeholders include board directors, executive management and business producers.