Digital Marketing Manager

at  OBrien Glass Industries Limited

Are you wanting to work for an organisation that values their people, invests in communities and has a commitment to our environment? If this resonates, then we have an opportunity for you.

We are currently seeking a passionate and experienced Digital Marketing Manager to join our Marketing team. Reporting to the Head of Group Marketing, the Digital Marketing Manager will lead O’Brien’s end-to-end digital strategy and execution across web UX/UI, paid and organic search, GBP, and web infrastructure across our three divisions (AutoGlass, Glazing, and Electrical & Plumbing). This is a pivotal role for the O’Brien customer proposition, across B2C, insurance and B2B. Key duties and responsibilities include:

• SEO, including on and off page strategies Managing paid search and paid display
• Promoting our national service footprint via Google Business Profiles
• Management and delivery of our website strategy for our core online platforms
• Supporting advertising campaigns and ensuring alignment of web messaging
• Managing external partners to ensure our strategy is effectively executed.
• CRM Management and journey mapping (Salesforce and/or Marketo)
• Measurement and optimisation of digital channels, including GA4
• Liaising with internal stakeholders across Customer Service, IT and Brand Marketing