Digital Marketing Manager

at  Outpost24 Group

We are currently seeking a Digital Marketing Manager based in the UK to add to our lead generation team!

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of proven experience as a Digital Marketing Manager or similar role in the cybersecurity or technology industry, marketing to a UK audience.
• Strong knowledge of digital marketing strategies, tactics, and best practices such as PPC advertising, ABM, event management, and telemarketing campaigns.
• Proficiency in marketing automation platforms, CRM systems, and web analytics tools.
• Experience with lead generation and nurturing campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment with a strong attention to detail.
• A passion for cybersecurity and a desire to contribute to the protection of digital assets.

SHOULD YOU APPLY?

This is job description is a wish list for our next hire but we don’t necessarily expect our next hire to hit all the marks in every category. If you’re reading this description and are excited about the prospect of working in this role, you should apply!
This role is hybrid/remote but can be expected to travel to our London office from time to time.

DID WE MANAGE TO SPIKE YOUR INTEREST? THEN APPLY TODAY AND WE WILL GET BACK TO YOUR APPLICATION WITHIN A FEW DAYS!

Don’t fulfil all the criteria? Studies have shown that women and people of color are less likely to apply to job openings unless they fulfil every single requirement. At Outpost24, we’re dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you’re excited about this role but your professional experiences don’t completely align with what we’re looking for, we encourage you to apply anyway

• Develop and implement comprehensive digital marketing strategies to drive high quality lead generation.
• Utilize your allocated budget and work closely with leadership to ensure the best course of action on regional spend.
• Utilize marketing automation tools to create and manage email marketing campaigns and lead nurturing programs.
• Report on key metrics like campaign ROI, cost-per lead, monthly and quarterly targets, and revenue expectations for your region.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
• Work with the content marketing team to craft search engine optimized content specific to your region.
• Work closely with the Product Marketing team to develop the best GTM strategy and product messaging specific to your region.
• Stay on top of the latest digital marketing trends, tools, and technologies, and proactively identify opportunities to enhance Outpost24’s digital presence.
• Lead GTM for your region, collaborating with sales to ensure customer messages are clearly articulated.