Digital Marketing Manager (Retail - Betting industry)

at  Morgan McKinley

Morgan McKinley are partnered exclusively with fast-growing firm with both a jewellery subsidiary and a betting subsidiary, who are hiring for a unique, newly created Digital Marketing Manager role supporting both businesses.
Salary £65-75,000 base salary+ uncapped bonus potential!
Kindly note this role is 5 days per week in their central London office

REQUIRED QUALIFICATIONS:

• A bachelor’s degree in marketing or a related field.
• A track record of at least 3 years in digital marketing, demonstrating proficiency in managing substantial budgets and achieving ROAS goals.
• Proficiency in digital marketing practices, with a keen understanding of affiliate programs.
• Experience optimizing product feeds to maximize performance.
• Advanced familiarity with the Shopify ecosystem.
• Exceptional communication, presentation, and interpersonal skills.
  Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

RESPONSIBILITIES OF DIGITAL MARKETING MANAGER:

• Crafting, fine-tuning, and optimizing campaigns across diverse platforms such as Google Ads and Meta to achieve desired ROAS objectives.
• Cultivating and nurturing affiliate relationships to expand our network and bolster revenue streams.
• Overseeing digital campaigns, meticulously analyzing performance metrics, and leveraging data insights to inform strategic decisions.
• Enhancing website performance metrics, including organic traffic, bounce rates, and conversion rates, to enhance user experiences and facilitate lead generation.
• Conducting exhaustive keyword research and implementing on-page optimization strategies to boost website rankings and drive organic traffic.
• Designing and executing email marketing initiatives, employing A/B testing methodologies to refine our approach.
• Compiling and presenting comprehensive monthly reports to key stakeholders.
• Manage a team of 2