Digital Marketing Manager

at  Saje Natural Wellness

OVERVIEW:

At Saje Natural Wellness, our mission is to connect people with the healing power of plants so that everyone can live their life to the fullest, naturally.
Since 1992, we’ve been committed to creating 100% natural products that are rooted in function and designed to help people tune into their personal wellness. And just like nature, we’re continually growing!
We’re on the lookout for top talent to join our team, in our stores, offices and distribution centres. We offer competitive compensation and benefits, flexibility in working styles and a commitment to professional growth and personal wellness supported by a generous Team Member discount on our products.

QUALIFICATIONS:

• University Degree or equivalent in marketing, business, communication, analytics or a related field
• 4+ years of direct, hands-on paid media management, either at an agency or in-house
• Deep experience managing Paid Search & PMAX/Google ads, Meta ads, Tik Tok, and Affiliate programs
• Experience establishing and monitoring KPIs and metrics relevant to paid media marketing
• Strong experience planning and gathering content for paid ads
• Experience working in DTC e-Commerce company preferred
• Experience with Youtube, Pinterest, Reddit advertising
• Additional experience in managing other channels such as influencer, podcast, CTV, DOOH is a plus
• Working knowledge of Google Analytics and other analytics platforms
• Strong understanding of customer acquisition (and CAC), retention, lifetime value and frequency management
• Excellent analytical and program management skills. Highly planful, but agile and capable of deriving creative solutions.
• You have the ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
• Data-driven, results-oriented and process driven, with high expectations of self and team
• Pro-active and works well cross-functionally.

• Manage performance and operations of paid media channels including Paid Search, Paid Social, Affiliate, and Display the building of and delivery of the full funnel digital marketing strategy
• Monitor channel KPI’s and make recommendations and adjustments as necessary to ensure achieving daily and monthly targets
• Oversee paid media marketing calendar and ensure timely execution of digital campaigns, including delivery of assets to paid media agencies
• Coordinate, create and submit paid media marketing creative briefs
• Develop A/B testing strategy, including when to test, what to test, and drawing insights from results to optimize paid media campaigns
• Create paid media performance reports and provide weekly and monthly analysis for channels and campaigns, including KPI’s such as ROAS, CPC, and CAC
• Support annual budget creation for paid media; oversee daily spend to ensure we stay within monthly budgets
• Support monthly financial reconciliation for digital marketing
• Implement paid media related tech platform changes and updates
• Manage relationships with paid media vendors and agencies
• Manage testing and implementation of all new alternative paid media sales channels
• Monitor competitive activity and develop counter programs to ensure pre-eminence of the Saje brand online
• Work through automation, tagging, and data integrity issues with cross functional partners in web dev as needed
• Stay up to date with compliance requirements, privacy changes, new tech, advertising trends and best practices