Digital Marketing Manager

at  Samuel Reid Group

We are seeking a dynamic Digital Marketing Manager to join our client’s team in London. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our client’s products and services. This role will play a major part in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.

SKILLS:

• Strong verbal communication skills for articulating ideas to colleagues and clients
• Written communication skills for producing high quality content
• Attention to detail and accuracy
• Ability to work independently and flexibly
• Capacity to prioritise and work across multiple projects
• Organisational skills with the ability to deliver a high volume of quality work
• Creative skills for contributing new and innovative ideas
• Ability to work well under pressure and meet deadlines
• Networking and analytical skills
• Knowledge of existing and emerging social media platforms
• Excellent IT skills

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimisation of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments