Digital Marketing Media Channels Manager

at  Thermo Fisher Scientific

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

HOW WILL YOU MAKE AN IMPACT?

Develop and manage a team. Help deliver timely and on-budget digital media campaigns for the Chromatography and Mass Spectrometry Division (CMD).
The ideal candidate has extensive hands-on and enterprise-level expertise in digital media. Your experience should include paid search (SEM), programmatic display including Adobe Advertising and Adobe Experience Cloud, and social media advertising in Linked In and Meta. You have a firm understanding of how to use paid media to build and accelerate a B2B marketing and sales funnel.
Our desired candidate is proactive, thorough, analytical, and fast paced. You are constantly looking for new opportunities to improve performance and efficiency, driving solutions at scale.

This role will lead a small team of digital marketing professionals and be a hands-on individual contributor. We are part of a highly-matrixed environment, collaborating with large teams across multiple marketing departments around the world.

• Work closely with the eBusiness leadership to define the global paid media strategy and develop and implement plans to bring it to life
• Partner with colleagues to drive implementation of customer-centric campaigns and standard optimization and reporting tasks
• Responsible for critical metrics and budgets with established dashboards and pacing files
• Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations
• Interact with business partners to understand business goals and needs
• Have a passion for continuous optimization
• Manage workflow and maintain a tight execution schedule to complete multiple, simultaneous projects, with prioritization guidance from supervisor
• Respond quickly to shifts in the industry, in the regions or on a global level and staying up to date with the industry
• Be available during off-hours to participate in and occasionally lead meetings with team members based in other countries

EDUCATION

• Bachelor’s or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT, or Business

EXPERIENCE

• 5 years or demonstrated ability in B2B customer-focused digital marketing or eCommerce
• Advanced experience managing multiple strategic clients including ownership and oversight of large budgets
• Significant hands-on time using Adobe Advertising tools
• Experience building, deploying, and reporting on campaigns using Sprinklr
• Expert-level expertise in SEM using Google Ads; other paid search engines a plus
• Experience writing documentation, standard operating procedures (SOPs)
• Consistent track record of creating, optimizing and reinventing campaigns to constantly improve results
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics)

KNOWLEDGE, SKILLS, ABILITIES

• Strong time management, interpersonal, planning, and prioritization skills
• A strong desire and interest in training digital marketers on paid media tools and strategies
• Creativity and comfort presenting to business partners on a regular basis
• Great teammate with a positive demeanor who is prepared to focus and contribute to accomplish business objectives
• Experience in agile methodologies within a marketing organization is a plus

• Work closely with the eBusiness leadership to define the global paid media strategy and develop and implement plans to bring it to life
• Partner with colleagues to drive implementation of customer-centric campaigns and standard optimization and reporting tasks
• Responsible for critical metrics and budgets with established dashboards and pacing files
• Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations
• Interact with business partners to understand business goals and needs
• Have a passion for continuous optimization
• Manage workflow and maintain a tight execution schedule to complete multiple, simultaneous projects, with prioritization guidance from supervisor
• Respond quickly to shifts in the industry, in the regions or on a global level and staying up to date with the industry
• Be available during off-hours to participate in and occasionally lead meetings with team members based in other countrie