Digital Marketing Paid Media Manager, Transplant Diagnostics

at  Thermo Fisher Scientific

JOB DESCRIPTION

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

EDUCATION

• Bachelor’s degree in business communications, marketing, digital marketing, or related degree

EXPERIENCE

• 2+ years managing large-scale B2B social campaigns on Facebook, Linkedin, and Twitter
• Experience marketing to clinical environments, marketing medical devices, or working with FDA regulated content strongly preferred
• Google Ads, Adobe Marketing Cloud, or other related certifications in SEM, or 3+ years experience managing SEM campaigns
• Certifications or coursework in Google Ads, Adobe Marketing Cloud, or Oracle Marketing Cloud preferred
• Experience with a DMP, CDP, or Adobe Audience Manager strongly preferred

KNOWLEDGE, SKILLS AND ABILITIES

• Demonstrated ability to launch and drive lead-generation campaigns in a B2B environment
• Exceptional skills in developing complex digital marketing initiatives including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video and automation approaches
• Creative intuition on design and messaging that resonates with customers and an ability to learn from previous marketing campaigns to improve performance
• Ability to distill complex information into concise and easy to understand concepts
• Ability to identify and understand new application uses for existing technology and new product introductions
• Strong written and verbal communication skills, ability to present to varying audience sizes
• Fast and self-starter learner, with the ability to work in a dynamic team adapting quickly to a changing environment
• Possess excellent project management, organization, time-management, planning, and budgeting skills
• Ability to translate metrics in actionable business decisions
• Collaborative partner who can influence across functional teams and geographies in a complex, highly matrixed organization
• Ability to travel up to 15%

Please refer the Job description for details