Digital Marketing Paid Search Analyst

at  Spectrum Communications Consulting Inc

Are you data-savvy? Do you love analyzing trends and picking out the most important parts? How about breaking down large data sets and simplifying them to teach others? As a Digital Marketing Paid Search Analyst for Spectrum, you will work alongside other enthusiastic and knowledgeable/ analytical and data-driven professionals to aid in creating, setting up, executing, and relaying digital marketing plans. We develop customized solutions for our clients that consistently generate quality leads via digital marketing on sources such as AdWords, Bing and Facebook. You will also be organizing, managing and analyzing large data sets and drawing out relevant insights, breaking them down and discussing them with clients. If you’re a lover of all things numbers or data, this could be the perfect position for you!

REQUIRED SKILLS AND EXPERIENCE

On top of the many intangible skills you bring to the table, there are many skills that can help improve the efficiencies and success of your work at Spectrum. Here are a few of those required skills and experience that you will come in with as a Digital Marketing Paid Search Analyst at Spectrum:

• A bachelor’s degree/pursuing a bachelor’s degree in marketing, business, communications, economics, psychology or a related field
• Proven ability to manage multiple projects and analyze large data sets.
• PPC management experience (AdWords and ideally Bing), preferably interacting directly with clients and/or sales teams.
• Fundamental understanding of HTML, CSS and Google Analytics is a plus
• Experience/fundamental understanding of SEO/SEM is a plus

As a Digital Marketing Paid Search Analyst, you will support the goals and objectives of our clients by:

• Planning and executing paid search campaigns, including, but not limited to account setup, strategy development, organization, management, attending client meeting, and reporting.
• Providing regular reporting and analysis to clients and Account Managers.
• Relationship building and monthly meetings with customers under your account’s managed.
• Analyzing keyword data and identifying negative keywords.
• Evaluating large pools of data; identifying trends and applying new insights to client campaigns.
• Doing basic calculations for return on investments.
• Investigating paid search accounts to determine plans for improvement.