Digital Marketing Specialist (6-month Paternity Cover)

at  DFDS Denmark

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? And would you like to join a dynamic and international team that is constantly evolving, focusing on Performance Marketing across various channels? If so, then you could be the newest addition to our team as Digital Marketing Specialist for a 6-month paternity cover.

ABOUT THE ROLE

As the Digital Marketing Specialist, you will oversee the planning, execution, and evaluation of digital marketing initiatives for the passenger route between Copenhagen - Frederikshavn - Oslo. These strategies are developed collaboratively with an agile marketing route team, bolstered by support from external digital marketing agencies and partnerships with Google and META. The primary objective of these efforts is to promote the route and onboard services in alignment with our strategic objectives.
Throughout this process, your role will be pivotal in achieving our objectives of acquiring and retaining customers across the entire customer journey. This involves leveraging digital channels and tools such as paid social, programmatic display, SEO, SEM, affiliates, and web analytics.

The ideal candidate for this role will possess:

• A relevant education in marketing, business, or a related field
• Hands-on experience in managing digital marketing platforms, channels, and campaigns
• A deep understanding of how these tools can be effectively utilized