Digital Marketing Specialist

at  Costco AU

POSITION SUMMARY

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimisation of our online marketing initiatives, across our E-Commerce channels. Through global collaboration, we aim to provide a seamless end- to-end customer experience for our loyal membership base.
As a Digital Marketing Specialist, you will play a key role in growing our digital presence and enhancing the online shopping experience for our members. We are seeking a proactive, creative person who can take ownership of their responsibilities and find creative solutions to building our brand awareness.
The ideal candidate will have a passion for E-Commerce and digital marketing that also understands the importance of collaboratively sharing and working with a broader team to achieve excellent customer journeys and build a loyal member base within a competitive E-Commerce landscape.

EXPERIENCE/SKILLS

• Minimum 2-3 years in a similar role with experience in digital strategy, marketing concepts and best
• Demonstrated E-Commerce enthusiast with proven experience in the B2C
• Experience with E-Commerce platforms (SAP Hybris, Shopify or similar etc) along with customer engagement platforms (eg. SAP Emarys)
• Working knowledge of web analytics tools (e.g Google Analytics, WebTrends etc)
• Skills and experiences in creative content
• Analytical and critical thinking
• Excellent communication and interpersonal
• A can-do, positive and curious attitude is
• Ability to prioritise and work efficiently in a dynamic and fast paced
• If successful, you will be required to undertake role & department specific training within specified timeframes

• Assist in building digital marketing strategies, which coincides with the overall business
• Actively involved with keyword research, SEO and image
• Produce SEO-optimised content that resonates with our audience and
• Manage the planning, execution and distribution of all E-Commerce promotional email
• Provide creative ideas for content marketing and update the website, where
• Collaborate with designers and content specialists to improve the user
• Execute day to day tactics that increase conversion rates and identify opportunities for improvement on a regular basis across the website and app.
• Analyse and measure digital marketing campaigns using web analytic
• Stay ahead of market trends, to strengthen the brand and build awareness in the e-commerce
• Plan & collaborate with designers to execute online-related A/B
• Work closely with other teams like Buying, Marketing, Operations and Depots to improve performance and foster