Digital Marketing Specialist

at  Etherio Group

ABOUT ETHERIO

At Etherio, we have a purpose that drives all we do: We create meaningful partnerships, experiences and connections that fuel growth and accelerate success for our clients and those they impact. Every day, we deliver creative, customer-focused solutions for our corporate and association clients - one meeting, event, or membership experience at a time.
Whether in-person, virtual, or hybrid, we’re redefining event experiences. We’re also advancing the stories of a diverse set of local, national, and global associations and nonprofits. In everything we do, we start with understanding our clients’ “why.” Because we know that it’s not so much what they do, but why they do it that compels people to embrace and engage with products, organizations, and brands. We create value for our customers by delivering solutions that power relationships at scale.
Etherio nurtures and deepens the capabilities of our people. Here, we live our Core Values every day. Whether you work in our office or another location, we’re also committed to your learning and growth. Our goal is for you to feel empowered to work out loud with a diverse team of professionals who are learners and teachers together, enhancing each other’s strengths. Our pace of work supports fast learning and freedom to think big.

Joining our team comes with perks that support you in your personal and professional journey. Benefits include:

• Medical, dental, vision and more
• 401(k) with matching
• Generous paid time off
• Flexible and hybrid work schedules

Our approach has scored us many industry awards over our 30-year history, including 17 consecutive years on the CMI 25 – North America’s Top 25 Meeting & Incentive Companies. As leaders in the industry, we’re always exploring new ways to solve challenges for our clients.
Etherio is committed to embracing diversity and inclusion in our hiring practices and in experiences as Etherio employees.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or related field.
• 3-5 years of experience in social media management and email marketing.
• Proven track record of successful social media campaigns and email marketing strategies.
• Excellent communication, listening, and interpersonal skills.
• Ability to work independently and as part of a team.
• Passion for audience segmentation – getting the right message to the right people through the right means.
• Experience using marketing automation platforms.

ADDITIONAL PREFERRED EXPERIENCE AND COMPETENCIES

• Familiarity with web analytics tools, including Google Analytics and Google Search Console.
• Familiarity with social media management platforms, including Hootsuite.
• Expert skills in Canva a plus.
• Experience with Higher Logic Real Magnet a plus.
• Light HTML knowledge a plus.
• Proficiency in editorial calendar management and project management techniques.
• Experience in marketing analytics and campaign design.

WORKPLACE LOCATION REQUIREMENTS

• Though we would prefer to hire an Atlanta-area professional who can join our team 3 days a week in our Sandy Springs office, we are open to a remote hire for an outstanding candidate.

SCHEDULING REQUIREMENTS

• Requires flexibility in scheduling, such as the ability to work evenings and weekends to meet client, event, or company needs.

THE DIGITAL MARKETING SPECIALIST WILL BE RESPONSIBLE FOR THE CLIENT’S SOCIAL MEDIA STRATEGY AND PRESENCE, MANAGING EMAIL MARKETING CAMPAIGNS TO PROMOTE MEMBERSHIP AND SPECIAL EVENTS, WEBSITE MAINTENANCE AND DELIVERING A REGULAR CADENCE OF COMMUNICATION TO MEMBERS ABOUT ONLINE EDUCATION OPPORTUNITIES AND OTHER MEMBER BENEFITS. THIS ROLE DEMANDS CREATIVITY, ORGANIZATION, ATTENTION TO DETAIL, AND PROJECT MANAGEMENT SKILLS. THE IDEAL CANDIDATE WILL ENJOY CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT, HAVE A STRONG TECHNICAL BACKGROUND IN EMAIL MARKETING AUTOMATION TOOLS (WITH ABILITY TO LEARN NEW PLATFORMS), AND POSSESS THE DESIGN SKILLS TO CREATE VISUALLY APPEALING GRAPHICS AND LAYOUTS USING CANVA.

What you’ll experience: Etherio works hard to nurture and deepen the capabilities of our people. Whether you work in our Atlanta HQ or a satellite location, we’re committed to your learning and growth. Our goal is for you to feel comfortable working with a diverse team of professionals who are learners and teachers together, enhancing each other’s strengths. In this role, you would be joining a supportive, experienced client team ready to help you learn the audience and become adept at the “industry speak” used in this client’s space. Also, Etherio’s in-house marketing team will be a great source for tips, insights and mentorship. They will also be your partner on significant creative design projects, more in-depth website design and online advertising campaigns.

OTHER MARKETING & COMMUNICATIONS RESPONSIBILITIES

• Create and execute against an overarching communications content calendar that encompasses marketing and promotion across all communication channels (including channels managed by other team members).
• Use Canva to develop house ads for use on the website and in the client’s digital publications.
• Manage attendee communications for the client’s annual conference.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Must be able to remain either in a stationary position most of the time (such as when working in the office), while also being able to stand and/or move for the majority of the time (such as when executing events onsite).
• Need to lift, carry, push, or drag boxes or equipment up to 30 lbs.
• Frequently moves inside the office to access file cabinets, office machinery, etc.
• Need to adapt and function in various physical settings (for example, conference centers, indoor and outdoor spaces).
• Occasionally required to position self in a stooping, kneeling, or crouching manner.
• Frequently required to use hands or fingers, handle or feel objects, tools, machinery and computers.
• Frequently communicates with others and must be able to exchange accurate information in these situations.
• Frequently operates a computer and other electronic equipment.
• The noise level in the office work environment is usually low to moderate, while event environments may be moderate to noisy