Digital Marketing Specialist, Full-Time, Remote

at  ClaimsPro LP Shared Services

Company:
ClaimsPro LP - Shared Services
Digital Marketing Specialist, Full-Time, Remote (Canada)
SCM is the largest independent, privately owned provider of claims management, risk management, and related services in Canada. It is our commitment to strategically evolve our services and expertise to support the ever-changing challenges of our clients. Innovative technology, expert staff, and solid customer service are the hallmarks that distinguish SCM Insurance Services.
We are currently seeking a Digital Marketing Specialist to develop, execute, and maintain the organization’s digital marketing. You will be working remotely unless you prefer to work in-person at one of SCM’s central offices.
Reporting to the Director, Marketing Services, the Digital Marketing Specialist is responsible for leading in the development, execution, and management of innovative digital strategies. This role involves overseeing various digital channels and optimizing online marketing campaigns in collaboration with internal teams and marketing leads across the SCM Group of Companies. You will create bold, innovative, and engaging solutions that can be measured and tracked for success.
The ideal candidate will have a strong understanding of digital marketing strategies, including web, social media, database, SEO/SEM, and email campaigns. The successful candidate will be able to create and execute comprehensive digital marketing plans that drive engagement and optimize user experience. This is an excellent opportunity for a creative individual who is passionate about digital marketing and looking to build their career in an exciting and dynamic role.

Job Responsibilities:

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Develop and implement email marketing campaigns to nurture leads and drive conversions.
• Identify trends and insights to optimize spend and performance.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points to optimize user funnels.

Qualifications and Experience Required:

• Bachelor’s degree in marketing, or related experience.
• Knowledge of digital marketing best practices with a minimum of three (3) years of related experience.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

SCM Insurance Services and affiliates welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates throughout the recruitment and assessment process.
Unsolicited Outreach Statement – Recruitment Agencies
SCM Insurance Services (SCM) and its affiliated companies will not accept unsolicited resume submittals from third- party recruiters and hereby request agencies to not contact SCM employees or managers directly to present candidates. Be advised SCM will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume and will consider any unsolicited resumes forwarded public information. SCM welcomes resumes submitted directly from candidates

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Develop and implement email marketing campaigns to nurture leads and drive conversions.
• Identify trends and insights to optimize spend and performance.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points to optimize user funnels