Digital Marketing Specialist

at  Harnham

REQUIREMENTS:

• Proven experience in digital marketing with a focus on Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics.
• Demonstrated ability to plan, execute, and optimise digital marketing campaigns that deliver measurable results.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
• Google Ads certification and other relevant certifications are a plus.

THE COMPANY

A fast-growth product design agency is seeking a Digital Product Manager to work on an exciting portfolio of eCommerce client accounts

YOUR SKILLS AND EXPERIENCE

• End-to-End Digital Product Management / Ownership experience in a client-facing environment
• Good understanding of Analytics / Insight
• Understanding of web/app builds and developments

YOUR SKILLS AND EXPERIENCE

• Strong experience with SQL and Power BI
• Solid understanding of ETL/data pipelining
• Comfortable with agile working
• At least 3 years’ experience specialising in the media space
• Agency background is essential
• Comfortable delivering insights and recommendations
• Excellent stakeholder management skills

KEY RESPONSIBILITIES:

• Plan, execute, and optimise digital marketing campaigns across various platforms including Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, ad copy creation, and ongoing optimisation to improve campaign performance and ROI.
• Monitor and analyse campaign performance using Google Analytics and other relevant tools to provide actionable insights and recommendations.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages that align with campaign objectives.
• Stay updated on industry trends and best practices in digital marketing, and implement innovative strategies to drive continuous improvement.

THE ROLE

As the Digital Product Manager, you will devise end-to-end roadmaps for clients across a range of web & app builds and developments. You will be part of a small, boutique agency who are continuing to scale at pace, offering great L&D and professional growth / career development opportunities. You will work in sprints with clients, where you will blend analytics, insight, technology and strategy and be a key point of contact for both internal and external stakeholders

THE ROLE

• Help drive media reporting analytics, delivering actionable insights
• Pull together multiple media metrics from on and offline sources to support the marketing effectiveness story
• Use SQL to query in any database (reporting and dashboarding)
• Understand client and client needs before querying and analysing the data to present back as insights to the key stakeholders with the aim of driving decision-making
• Optimise investments, media ROI, campaigns and advertisements