Digital Marketing Specialist

at  Introhive

ABOUT INTROHIVE

Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.
We’ve grown a lot since we began our journey in 2012, but our core mission remains the same – help B2B organizations capture and deliver Customer Intelligence to teams, when and where it matters most to find, win, and grow more business.
Introhive is the fastest growing B2B customer intelligence platform, recognized as a category leader in sales intelligence and data quality management software by G2 Crowd, a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards three years in a row, and the MarTech 2020 Breakthrough Award winner for Best CRM Innovation.
Leading brands in Technology, Commercial Real Estate, Financial Services, Accounting, Legal and Consulting trust Introhive for sales enablement and relationship intelligence.

QUALIFICATIONS

• 3-5 years experience in B2B digital marketing programmes and understanding of demand generation tactics for mid-market and Enterprise accounts.
• Experience building, optimizing, and scaling multi-channel (email, paid, SEO/SEM, events, etc.), upsell and cross-sell strategies.
• Strong analytical skills
• Analytical expertise to set measurable goals and evaluate digital programmes effectiveness.
• Be a high-performance team player who can influence and work cross-functionally
• Close attention to detail; the ability to prioritize, and excellent time management skills to deliver quality work for multiple assignments while meeting tight deadlines.
• Experience working with HubSpot, Unbounce, Salesforce, Wordpress, G-Suite, Asana, GA4, LinkedIn Campaign Manager, Google Ads, Bing Ads and other marketing technologies.
• Experience with Looker Studio or other BI tools, is a plus
• Excellent verbal, presentation and written communication skills.
• Knowledge of email marketing best practices and compliance with data privacy and marketing regulations for the US, Canada, and UK
• Familiarity with HTML, CSS is a plus

• Develop and execute digital marketing strategies aligned with company objectives, ensuring Introhive delivers on defined KPIs and goals.
• Email marketing: Design, launch, test and optimize email campaigns to nurture new and current prospects to drive more engagement and conversions.
• Monitor and analyze key email marketing metrics, such as open rates, click-through rates, and conversion rates, to assess the effectiveness of campaigns and make data-driven improvements.
• Own and manage marketing tech stack and support agency relationships to drive campaign performance, including Postal sending platform, Paid Advertising, Hubspot, Wordpress, and others.
• Oversee website strategy as it relates to SEO, market positioning, overall site performance, website experience.
• Support the implementation and delivery of our paid ad programs to generate pipeline growth and net new lead expansion
• Manage, curate and deliver swag and gifts through our sending platform (Postal)
• Responsible for website audit and updates as well as creating new landing pages
• Collaborate with the Marketing Team to implement marketing campaigns and product launches across email, digital, webinars, and events to meet our lead and pipeline targets.
• Support the Marketing team and work in collaboration with Sales Ops setting up reports, dashboards, or any other ad-hoc duties required to analyze and evaluate the effectiveness of all campaigns/ channels and identity opportunities to drive program efficiencies
• Collect quantitative & qualitative data and produce KPI dashboards to summarize performance
• Support with Marketing team with ad hoc emails build, virtual event setup and management, lead assignments, event lists management and tracking event success within CRM