Digital Marketing Specialist

at  Leslie Emergency Vehicles Ltd

Leslie & Associates is a progressive company in Milton, Ontario with over 25 years experience in the Public Safety Automotive Industry. We offer a competitive starting salary, employer paid health and dental benefits, and a multitude of engaging social events throughout the year.
Our company is currently seeking a cutting edge, Digital Marketing Specialist to collaborate with our current Team and take us to the next level. The ideal candidate will be responsible for executing a variety of marketing strategies across multiple channels with a strong emphasis on social media and email marketing. You will be working with our Marketing Manager on blog postings, web maintenance, trade show planning, and market analysis. This role requires a combination of strategic thinking, strong communication skills, and a willingness to continue learning in an ever-changing industry. Working as part of the Team is critical but you are also an independent thinker and not afraid of taking the initiative when necessary.

QUALIFICATIONS:

• Bachelor’s degree or College Diploma in Marketing, Communications, Business, or related field.
• Proven experience in marketing roles, with a focus on social media, email marketing, and content creation.
• Strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Proficiency in using marketing tools and platforms such as social media management tools, email marketing software, and analytics tools.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Creative thinker with a keen eye for detail.
• Experience in trade show planning and market analysis is an asset
• Photography and Video editing is an asset
• Proficient in Microsoft 365 Applications

What we can offer you!

• Starting salary 52,000.00
• Paid Health and Dental Benefits (after waiting period)
• Hybrid Work Environment
• Paid Sick Days

We are an upwardly mobile and progressive company. If you want to take your career to the next level, please apply in writing to accounting@leslieemergency.ca
Please visit our website at leslieandassociates.ca

• Social Media Management:
• Develop and implement social media strategies to increase brand awareness and engagement.
• Create engaging content (including text, image, and video) optimized for each social media platform.
• Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
• Analyze social media metrics and adjust strategies accordingly to drive optimal results.
• Email Marketing:
• Design and execute email marketing campaigns to nurture leads and retain customers.
• Segment email lists based on audience characteristics and behaviors for targeted messaging.
• Craft compelling email content, subject lines, and calls-to-action to drive open rates and click-through rates.
• Monitor email campaign performance metrics and refine strategies to improve effectiveness.
• Blog Posting:
• Create and publish engaging blog content that aligns with the company’s brand and marketing objectives.
• Conduct keyword research to optimize blog posts for search engines and attract organic traffic.
• Collaborate with internal stakeholders to generate ideas for blog topics and content.
• Web Maintenance:
• Ensure the company website is up-to-date with relevant content, visuals, and functionality.
• Collaborate with the web development team to implement website updates and improvements.
• Monitor website performance, including load times and user experience, and address any issues promptly.
• Market Analysis:
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Gather and analyze data on customer demographics, preferences, and buying behavior.
• Provide insights and recommendations to inform marketing strategies and tactics.